Video blogs and podcasts now have another distribution channel - the Sony Playstation Portable. According to Podcasting News, all you need to do is update to the latest firmware. The update supports video clips attached to RSS feeds.
Technorati Tags: PSP
It had to happen. The minute a site achieves any kind of critical mass, it starts to attract politicians. YouTube is the latest. Influencers like Andrew Rasiej, founder of the Web site Personal Democracy Forum, are already bullish on it, according to The Casper Star Tribune.
American Express has launched a promotion called 15 Second Clips that invites participants to submit a 15 second ad about their lives. It's themed after My Life, My Card ads featuring celebs.
PodGuide TV, while praising this effort, is skeptical about the citizen marketing approach overall. He says that it backfired with Chevy's attempt to allow users to make their own spots. I disagree. Even though the Chevy effort resulted ads instead about gas-guzzling SUVs, we're still talking about this campaign.
The Amex effort offers a highlight reel of the submissions as a feed (RSS). The campaign judges are acclaimed directors Martin Scorsese and M. Night Shyamalan. I like this idea lot, but I feel that Amex could have made it stronger by letting consumers judge the campaigns, not just the celebrities. In addition, they might generate more submissions by partnering with a large video community like YouTube or by letting vloggers enter via a special tag like My Life, My Card.
It should be interesting to see where this goes.
A buddy of mine has been telling me to check out Revver and boy was he right, it IS cool.
Revver is a video sharing site, similar to YouTube. The big difference is that you can make money from your work. Revver attaches short advertisements to the end of every video that is uploaded to the site. Consumer generated videos are tagged too and each tag has an RSS feed.
For the advertiser, this seems like a great place to dabble in word of mouth. They are saying you can advertise for as little as $20. There's an FAQ here.
UPDATE: I found out after I posted this that Revver is client of my soon-to-be employer, Edelman.
Technorati Tags: Advertising, Video, Revver, Tags, Tagging
According to Podcasting News DevLib has created this feed for the ads that will air during Super Bowl XL. They plan to upload all of the commercials in iPod-friendly format and have them available for downloading as a video podcast. Subscribed!
Technorati Tags: Advercasting, Advertising, iPod, Super Bowl, Super Bowl XL
It's only been a day since ESPN started selling their cute “This is Sports Center” Ads on iTunes, but already they are getting a big thumbs down from consumers. So far 23 reviewers have weighed in and the collection has amassed a piddly one-star rating out of a possible five.
Honestly, I don't blame them. Are they fun? Yes, when you watch them on TV. But they are certainly not worth $1.99 each. Worst of all, most of these ads are 30 seconds in length. This means you can more or less watch the entire ad by simply previewing it for free in the store! Save your money! The only value in buying the ad is that you gain ability to take them with you.
Advertisers better think twice before selling TV ads on iTunes. Instead, go outside the box. Create innovative free video podcasts that take us behind the scenes of an ad campaign or, even better, release branded entertainment shorts.
Technorati Tags: Ads, Advercasting, Advertising, ESPN, iTunes, Television, TV
PodGuideTV notes that three Viacom nets - Nickelodeon, MTV and Comedy Central - now have shows for sale on the iTunes Music Store.
Technorati Tags: Apple, Comedy Central, MTV, Nickelodeon, iTunes, Viacom, Video
With all respect to Jackie Huba, I disagree with her assertion that companies should dump their webinars for podcasts or videocasts. She explains that the self-serve nature of mobile media means people can listen to podcasts / videocasts when and where they want. They don't need to be tied to a computer at a specific time.
Unfortunately, what Jackie overlooks is that the best webinars are interactive. This type of audience engagement is very difficult to achieve within a video or audio podcast format. So my suggestion is that you need to take a close look at your content and your intended audience. If your content is unidirectional, I would consider what Jackie suggests. However, I would only do so if your intended audience is iPod and/or podcast savvy. As we saw yesterday, not everyone is.
One other suggestion: why not do both? Run an interactive Webinar and then podcast it later for the time-shifters.
Technorati Tags: Webinar
Here's as clear as correlation as any between the iPod economy and its potential to impact the media landscape. Both NBC and ABC saw a prime time ratings boost for the shows they sell on iTunes. (More from TV Week)
The takeaway here is that iTunes is going to become the single most important gateway for online rich media content in the coming months and years - if it isn't already. With 14 million iPods sold last quarter, companies are going to race to make iTunes the focal point of their ad campaigns. Yes, I am saying that Apple is going to be more important to advertising and video overall than AOL, Yahoo or Google. This is because they own and operate the single most important timeshifting tool (the iPod) and not just the distribution channel (iTunes).
We'll see marketers launch video and audio podcasts and jockey for position for a coveted a top slot on the iTunes podcasting channel. They will tease their podcasts in 30 second spots and even launch branded entertainment serials that stream via RSS. The iTunes economy is going to do more than create a new distribution channel for ads. It's going to impact PR and radio/TV journalism as well.
Right now companies and their PR agencies pay huge fees to distribute canned video to every TV station in the country via satellite. (Many TV stations slice and dice these into their reports or even run them verbatim.) If I were running a big satellite feed operation now, I'd be nervous. As the pipes we all have access to get wider and iTunes handles more video, I can see both video news releases (VNRs) and audio news releases (ANRs) feeds going the iTunes route as well. This movement will start with ANRs because the file sizes and bandwidth requirements are small. The days of iTunes delivered or RSS feed streams of VNRs are coming and fast.
Technorati Tags: Advercasting, Advertising, Apple, iPod, iTunes, Video
BMW has launched a video podcast that is available in both iPod and PSP-friendly formats.
iPodNN reports that blinkx.tv has added a new To Go feature that enables users to enter a search of video blogs, and with one click, either upload specific results to their iPod or portable video player or save them as a perpetual search that streams into iTunes as an RSS feed. The company offers a similar service for podcasts.
Wow, that was fast. Someone has put up a web site called VideoiPodder that posts full-length iPod-friendly movies right off of BitTorrent. Even better, they have an RSS feed. Now all we need is a tool that unwraps the torrent in iTunes and boom - instant drive-in podcasted movies. (Hat tip to PodGuide.tv)
Technorati Tags: Bit Torrent, iPod, Movies
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