Micro Persuasion

Friendfeed's Business Model Will Look Like Google's

I love Friendfeed. However, I am far more enthusiastic about the platform's robust RSS and search capabilities than its current value proposition as a universal social aggregator. I find it generates too much noise at times, but when you tap its search/RSS tools you have a killer app.

As I recently noted Friendfeed's imaginary friend feature is incredibly powerful. In addition, so are its advanced search capabilities. Combine them and this is where things get interesting.

Here's an example. I haven't tried this yet. But my gut is that you can actually use Friendfeed to create a Google Coop-like scoped search tool just for Twitter.

Simply take the Twitter public timeline feed and add it as an imaginary friend. Now you can scan the full text of every tweet - even if Summize should go belly up one day. In addition, you can generate RSS feeds against this new imaginary friend for any term you want to track. The public timeline too much for you? No problem. Just take your personalized Twitter friendstream feed and now you can data mine just your peeps.

This is just the beginning. Friendfeed benefits immensely from the network effect. The more individuals that aggregate their social streams with the service, the more it can be data mined and thus monetized - and its power grows.

So, for argument's sake, let's say in a year that even 50% of people who actively publish online aggregate their streams with Friendfeed. Suddenly you have a competitor that in utility could eclipse most of the vertical social search engines like Technorati, Google Blog Search and Summize. Friendfeed doesn't index the full text of blog feeds yet but I suspect one day they will give publishers the ability to opt-in.

Now, what if Friendfeed were to wrap Google Adsense contextual ads around keyword searches just as it becomes the de-facto source for searching the social web. Think that's big? I do. And that fact that Friendfeed's founders come from Google probably bodes well for such a model. Stay tuned.

Become an Expert with the Power of Deliberate Practice

Photo credit: "A-Rod taking a practice cut" by Dog Company

Recently, I was interviewed by Kellie Kass from Simply Communicate for an in-depth business profile called "How Did I Get Here." In the article, I share something I don't think I have ever talked about before: how I apply deliberate practice in my never-ending quest for insights into digital media, marketing and online culture. I decided to write about it now because I became more aware of my habits and because I believe it can help anyone become more successful.

Deliberate practice - at least as a concept - is relatively new to me. However, little did I know it's something I have been at for years. Perhaps the same is true for you. Regardless of your passion, it's something that - when applied - is surefire road to success.

The basic idea isn't rocket science. Basically, anyone with just even a little bit of natural talent in a given domain can master it in about 10 years by methodically practicing the essence of their craft two hours daily (including weekends) and measuring their progress from one day to the next.

The concept was developed by Dr. K. Anders Ericsson at Florida State University. It's becoming popular in sports and business. It's a big reason why Tiger Woods, Alex Rodriguez and Warren Buffet continually get better. They practice on building their strengths every day in a meticulous way. (The links on their names cite relevant stories. The best piece I have read on the subject is this one from Fortune.)

In my case, I've actually been applying deliberate practice in my work for at least five years now, perhaps longer. I have been an online junkie going back 20 years. However, I only started deliberately practicing my study of the web and online culture in 2003. It just didn't dawn on me until 2008.

Every day for five years I have spent at least two hours a day, seven days a week (usually early mornings and evenings) trolling through 500+ RSS feeds on business, marketing, culture and technology. I then parse these observations into insights that I share here but also through other venues you don't see - like content for clients and our staff. Here's my trend graph from Google Reader.

In the last few months I have become a lot better at focusing my attention and measuring my progress. For example, I often look back at my posts from the last four years to see where I was right or wrong so I can get better at what I do. Two emerging influentials who I believe take this approach are Louis Gray and Chris Brogan. I reference them both in my interview with Kellie.

The takeaway here for you is this: if you want to be an expert at something (anything really), you can! It just takes time. Here's the formula: a) follow your passion, b) practice the essence of your craft in a meticulous, measurable way for two hours daily (for years), c) learn from data and adjust as you need to.

Google Reader Adds Universal Sharing

Google Reader has added a new feature called "Note in Reader" that lets you share any item from the Web, not just RSS feed content.

To share something, all you need to is is drag this bookmarklet to your bookmarks to get started.

Like Google Reader Shared Items, these new posts get rolled up onto a single page, which anyone can subscribe to. In addition, you can add notes, but it's not clear if these are searchable.

The new feature is similar to what Facebook, Friendfeed and others offer and moves Google Reader one step closer to being a social net for shared content.

UPDATE: The official word from the Google Reader team.

Three Ways to Mitigate the Attention Crash, Yet Still Feel Informed

The following is also my column in next week's AdAge.

One of the most important skills executives need today is the know-how to manage and harness their personal information flow.

The Attention Crash is a crisis in global business that is getting worse every day. By 2009, the Radicati Group predicts that we’ll spend 41% of our time managing email. Now add to that the IMs, documents, Facebook pokes, RSS feeds, Twitter tweets and text messages coming at us and we’re officially way oversubscribed.

Unfortunately, the problem will not abate. Human attention is finite. It doesn’t scale. Worse, the pace of change today is so rapid there’s a huge need to stay digitally savvy.

The key is in wrangling your information flow. Here are three of my best tips.

Inbox Zero (www.inboxzero.com) - Blogger Merlin Mann has created a simple way to effectively manage email. His approach involves setting aside blocks of time for “email dashes,” quickly triaging messages and automating some of the processes with search folders – a powerful Outlook feature that most never use. Be sure to watch the video on Merlin’s site.

Invest in Search – When in doubt, let search tools - either on your desktop or online - do the work for you. The time you invest to set up these systems can pay huge dividends.

For example, I subscribe to around 500 RSS feeds in Google Reader. The great thing about my reader is that it’s searchable and acts as a personal database. So recently when my colleague asked me for March Madness online video statistics, was able to pull them up in seconds by searching my archive.

Make Unusable Time Usable – I read a ton. However, I have mastered how to stuff it into pockets of time that are normally “unusable.”

I get through about one business book a week by listening to them when I commute, travel and run errands. Most of the key books are available from Audible.com or iTunes. I am currently "reading" Groundswell by Josh Bernoff and Charlene Li.

In addition, I use Instapaper.com to bookmark articles I want to read. I can access this site from any computer or mobile device. I also keep a reading folder in my email nerve center that syncs up with my different devices. It’s even available when I am offline.

These are just a few of the best tips. For more “lifehacks”, check out my bookmarks.

A Few Tips for Managing Information Overload

Last week I appeared on the Brian Lehrer show talking about my role with Edelman Digital and how I track trends. We cover marketing pollution and tips on how to manage information overload with desktop search, RSS, simplified GTD and the Gmail Personal Nerve Center.

This topic of "Information trapping" is one I plan to write about more. This is becoming the most critical skill that information workers need to survive overload and The Attention Crash. This is especially true for all of us who are addicted to the social web. Enjoy. If you're scanning this in a feed reader, the video is here.

Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

Using Friendfeed's Imaginary Friends as a Master Aggregator

Like lots of bloggers, my latest fascination these days is Friendfeed. The site, which opened up to everyone about three weeks ago, has been on fire. It aggregates the various streams of all your friends from across all the big social sites into a flowing river organized by date. You can find my stream here.

However, when you dig into Friendfeed, there's much more than meets the eye here. Using the site's Imaginary Friends feature you can turn it into a powerful, master aggregator.

First, sign up for a Friendfeed account. Then head over to the settings page where you can create an unlimited number of imaginary friends. Each of these can collect any number of feeds or streams that you tell it to. I have two for starters. One that tracks all of my in-bound links and Twitter replies and another that tracks my favorite RSS feeds and news. These are private and they work great on a mobile devices as well. In addition, the headlines (not the full text) are also searchable.

I am sure we can dream up even more creative applications for Friendfeed's Imaginary Friends feature. For example, it's easy to create a mashed up stream of news feeds and then to re-syndicate it out elsewhere. If you have ideas share them in the comments.

2008 Digital Trends Part II: Living Room 2.0

Entertainment, Mac Fan Version by Horrortaxi

This is the second in a series of posts on the big digital trends to watch in 2008. Part I is here.

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For much of the 20th Century, the living room was our virtual social hub - a tangential connection to the broader world around us. The experiences, however, were never really social. However, they felt that way because we all experienced the same events from the same spot in our homes at precisely the same time.

Let's call this era Living Room 1.0. It was marked by dates like December 8, 1941 when 81 million of us flocked to the living room to get closer to the radio to hear FDR's famous "Infamy speech." Years later, as television began to dominate, it was where we "participated" in major global events, such as the Challenger Disaster, the Thrilla in Manila or Neil Armstrong's first steps on the moon. The living room kindles strong memories (both positive and negative) for anyone 30 or older. And while the technology changed from radio to TVs and later video games, the experiences were really universal.

In the broadband era, however, the living room appears to have lost relevance. Today, the web is where we turn connect with others - and the connections are real, not imagined.

Consider, for example, the big news this week - the assassination of Benazir Bhutto. Many of us I bet, unlike days of old, did not participate in this global event from our living rooms. Rather, we did so in real-time with peers on Twitter via a gaggle of connected devices that really can be anywhere - bedrooms, offices, home offices or, above all, our pockets. (Consider too that Bhutto's son and heir apparent is a Facebook user.)

So is the living room as a social hub dying? Hardly. It's quietly undergoing a revival - dare we call it Living Room 2.0. The revolution started with the advent of HDTV, which is now in 13% of US homes and growing - slowly. However, the real magic happens when we connect Internet-enabled devices and services to those sets. Suddenly, the living room becomes social again because it bridges our offline connections (the family) to our online friends around the world.

Right now it's largely the early adopters who are benefiting from the revival of the living room as a social hub. There are very few Robert Scobles of the world who connect Mac Minis to 50" TVs so they can use Dave Winer's Flickr Fan to view photos of their friends in glorious hi-def. This will change, however, as the devices get simpler, cheaper and the benefits are more pronounced.

For example, one of the biggest Living Room 2.0 successes is arguably XBox Live, which is now becoming a social network. (Edelman handles all XBox PR for Microsoft.) They won't be alone. By the end of 2008 every device that already has a place in an home theater set-up will connect not only to the web but, increasingly, to existing social networking platforms like OpenSocial, MySpace, Facebook and others. This means that devices like the Wii, Slingbox, Vudu, TiVo, Apple TV or even your trusty digital cable set-top box will start to allow you to connect with the rest of the world online. And then it will become more mainstream.

So don't reminisce about the days of old when we gathered around the TV or radio and felt a sense of connection to the world at large. What's old is new again. This time your living room is going to get a lot more crowded. Get ready to invite the world over because Living Room 2.0 is going mainstream in 2008.

Become a Knowledge Management Ninja with Google Reader

In this era of data smog, the knowledge worker who can act like an agile ninja by consuming vast quantities of information, synthesizing it and getting it in the hands of the right people at the right time is invaluable. For knowledge worker ninjas, RSS is your shuriken.

I have been using various RSS readers for nearly five years now - I've tried them all. However, none matches the power of Google Reader. I have found that if you tap into all of its features, it's the Holy Grail of Personal Knowledge Management.

So as 2007 winds down and thoughts turn to productivity and prosperity in the new year, I offer these tips to help. Share your own thoughts in the comments. (Some of these may work with RSS readers from Newsgator, Bloglines and others but they are written with Google in mind.)

This post has several parts ...

* The Core Philosophy: Google Reader is a database and a feed reader
* Continually add tons of feeds in organized, methodical way
* Establish a taxonomy that makes retrieval and sharing easy using on-the-fly tagging
* Annotate your data by connecting Reader to Gmail or Blogger
* Putting it all together - sorting, searching and sharing

The Core Philosophy: Google Reader is a database and a feed reader

Most people who use RSS readers do so with the intent of subscribing to an aggregated river of news feeds, persistent searches and blogs. However with the recent addition of search, the Google Reader became much more. Like Gmail, Reader should be viewed as a database that you can build from scratch and continually hone. I wrote about this in September when the feature launched, but I see far more potential now than I did then. This philosophy is key - Google Reader = news aggregator + custom feed database.

Continually add tons of feeds in organized, methodical way

Second, I encourage you to throw as many feeds as you can at the Google Reader just so you can capture and mine it. This should include relevant feeds that you never have any intention of reading or even scanning. For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. These generate a torrent of posts but I don't let them get in my way. The key is to add them to a special folder that is separate from other feeds that you actually read or scan. This way, with a click of a button you can clear these items but still cache 'em. However, the great news is that you can always go back and search and/or retrieve them later, as you can see below.

For those feeds you do want to read or scan, I would also suggest filing them away by context as Daniel Miessler recommends here. The great thing that Google Reader does is a allow feeds to sit in multiple folders. This allows me to store some feeds in a "mobile" folder that I have bookmarked on my mobile phone, even as they also reside in a "blogs" folder. Set up folders by context - including computers, contexts (online/offline/etc) and devices.

Establish a taxonomy that makes retrieval and sharing easy using on-the-fly tagging

One of Google's best, yet underutilized features is tagging. This differs from folders. As I mentioned earlier this week, Google let you tag individual posts/items and then easily retrieve these later using the keyboard shortcut. Lifehacker covers all of this here.

Tagging is an incredibly powerful tool for becoming a knowledge management ninja - especially in PR. As you're reading feeds you can tag them for sharing with a select group or for easy retrieval in the future.

For example, let's say your job is to compile a report to your boss at the end of the week. As you scan, simply tag all of the potential items you want to include with "report." Now you can easily retrieve these posts. However, there's more. You can search them too! This is powerful because you are adding a layer of structure to what is basically a giant pile of information that someone else decided to organize for you when the feed was established.

Anotate your data by connecting Reader to Gmail or Blogger

Other than simple tags, Google Reader doesn't let you add notes to your posts or feeds. However, when you email items out of Google Reader you can add up to 1,000 characters. I recommend sending these into your Gmail Personal Nerve Center so that they get filed away with a certain tag. Another option is to email them into a private Blogger blog using their post by email function. Ruud Hein suggests another way of doing this with Feedburner. I would suggest coupling this with tags as opposed to starred items.

Putting it all together - sorting, searching and sharing

Now that you have your personal knowledge management system up and running, you can begin to pull it all together. For example, start filing away items under tags. Share the tag (privately) with colleagues and get this information out more widely. If you want to make this less kludgy, run the feed through Feebdurner as Ruud describes above and let every one subscribe via email.

Here's another idea. If you are tagging items by client name or project name, you can later go back and run a scoped search within that tag. Even better, you can do the same with specific feeds and folders. So if your boss calls you up and asks you how many times The New York Times used the name of your company in a headline, you can easily give him or her an answer.

This is all just the beginning but you can see where I am going. Set this system up in a way that works best for you. Don't be afraid of too much information. Embrace it. Revel in it. But wrangle it like cattle to make it truly work for you. Be a ninja in 08. Go forward and good luck.

How to Share Items in Google Reader and Still Keep Them Private

There's been an uproar in the blogosphere and elsewhere this week over who - by default - can see your Google Reader Shared Items (a new feature). The short answer is anyone you have chatted with over Google Talk.

If this spooks you out there are two widely reported workarounds: a) don't share any items or b) make sure you hide anyone that you don't want to share with. However, there is a third undocumented trick that lets you share items with a private group and no one else. I plan to expand on this with a post later this week about how I am now using Google Reader as a Personal Knowledge Management System to complement my Gmail Personal Nerve Center.

The key is to make use of Google's underutilized tagging feature. At the bottom of any item in your reader you will spot a small link that says "tags." This system overlaps with, yet complements Google Reader folders. Click on the field to create a new tag. To illustrate for this blog post, here I have added the tag "myteam" to a cool post by Paul Stamatiou (which borrows one of my favorite photos of all time).

Next, click on "Settings" at the the top of the Reader interface, then click on Tags. Find the tag you just created and make that tag - and only that tag - public.

Finally, and this is key, share the tag page only with people you trust. They can subscribe to this tag page in Google Reader. Further, this page will not be spidered by any of search engines. What's more, even if someone should find your private Google Reader number (which shared items does expose when you hover over profiles), no one will be able to find this page unless they know the secret tag name.

It would be great if Google would tell people this so I wouldn't have to (and simplified the whole process). Right now, they make it too hard to find. Still, there is a workaround that lets you have your cake and eat it too. UPDATE :: The psychic gang at Google posted this just as I wrote this post.

Reader Integrates Google's Stealth Social Net: The Address Book

The trusty address book in your Gmail account (assuming you have one) is actually much more than just a simple database of names and contact info. It's Google's stealth social network. The reason is that the search engine is increasingly utilizing the Gmail contact list as a pseudo web service to power its other applications. It's brilliant because, in the process, Google will turn every service from one that is static to something social.

Google is the first to recognize the power of address books, but they won't be the last. This is something I have written about before - every portal that offers webmail will become a social network.

Tonight we have a new application of this concept to play with in the wild. This one closely follows Google Maps, which took the same approach.

Google Reader became the latest Google service to leverage the Gmail contact database and become more social. The Reader team turned on a new feature that is powered by the Gmail address book. The popular RSS reader now lets you easily see what your friends are sharing from their river of news and allows you to do the same. This turns Google Reader into a social network, complete with profiles - the same found in Google Maps.

This change is small, but significant. It's indicative of how Google (wisely) plans to attack social networking. It is tapping into the Gmail address book and using it to transform all of its static services into on-the-fly communities. Factor in OpenSocial and you can see the beginnings of something big.

Social networking isn't just about a few standalone sites but a bunch of different address books that actually make the entire web more social.

Google Reader Now Recommends Feeds

Google Reader has added a feature that recommends feeds for you. Recommendations for new feeds are generated by comparing your interests with the feeds of users similar to you as well as by looking at your web history. A help page explains the process...

The "Top Recommendations" section lists a few feeds you might be interested in, but aren't subscribed to yet. You can get more recommendations by clicking the View all link next to those recommendations, or by clicking the Discover link in the sidebar.

You can preview a feed in Reader before making a decision to subscribe or not; just click on the feed in the list of recommendations. There's also some extra information about the number of subscribers to the feed and approximate posts per week. If you find a feed you like, just click the Subscribe button to add it to your reading list. If you've decided you're not interested in one of the feeds, just click No thanks to take it off your recommendations list.

Your recommendations list is automatically generated

Here's a screen shot of what this looks like in my reader. Though it's not very controversial since all of the data is anonymous, it would be great to see Google give you an opt-out choice since some people may not want to share their reading habits with the world - even anonymously.

Feed Subscription Options

It's hard to be all things to all people. The good news is that you have options. Here are different ways you can subscribe to my content, should you choose to ...

My Frankenfeed - An aggregate lifestream of my Twitter tweets, AdAge column, blog posts (which includes my del.icio.us links) and whatever else I decide to add one day, all in one uber feed

Blog Only Feed - This includes my del.icio.us links, which get republished here nightly

Trimmed Micro Persuasion - Thanks to an enterprising Yahoo Pipes user you can skip my del.icio.us links and just get the essays

My del.icio.us links - and nothing more

My Twitter Stream - and nothing more

AdAge Column - my bi-weekly column and nothing more

Comment Feed - Track the comments here

Reply Feed - Responses to my Twitter streams, in-bound links to this blog. I may add my comment feed as well as a Google News search feed.

Simple Ways to Go "Media Green"

Like lots of people I have become more aware of what I can and should be doing to help the environment. (Thanks, Al.) Now I am taking this to the next level by getting toward what I call a "Media Green" state. Basically, I am converting all the media I consume (and there is a lot of it) into the most environmentally friendly format I can find, without sacrificing too much of the experience.

This is the last big piece of my effort to get more green. I bank and pay bills online. Earlier this year I traded in my small SUV for a very efficient hybrid car. Further, I am more conscious of little things that I really ignored until recently - like turning the thermostat off when I leave the apartment.

In addition, thanks to my extensive use (or maybe that's misuse!) of Gmail and IMAP, I have already moved 100% of my work stuff, like meeting notes and documents, to bits. People are amazed when they come into my apartment or office and see no paper at all. I don't even know how to add the network printer at work! Media was the last frontier.

Here are the three steps I took to go "Media Green" ...

In: Audiobooks | Out: Printed Books

I "read" somewhere in the neighborhood of 40-50 books a year - mostly business, nonfiction and sports. However, nowadays I rarely buy printed books and instead download audiobooks from either Audible.com or iTunes. Now that MP3 players are ubiquitous - and cheap - their selection has grown a lot over the years.

For starters, I love that I can carry several audiobooks with me at once. Try that with bound books. You'll break your back. I keep two or three at all times lined up on my iPhone ready to go.

Second, audiobooks fill tons of unusable time - such as when I am waiting on line at Whole Foods or at the security checkpoint at the airport or when I am driving to client meetings. In addition, if you get an Audible subscription they actually cost less over time than hard copy books. I wish publishers made all of their titles available in audio format. Still, many of the more popular books are available as audiobooks.

If you have an iPhone, it gets more fun. Sometimes when commuting by train into the city I take notes via Gmail IMAP about what I am listening to. Of course, you don't need an iPhone to do this. Audible supports tons of devices, including Palm Treos and more.

My next step is to start storing audiobooks in Gmail or Box.net so that I can access them if I am out of content or space on the iPhone.

In: RSS, IMAP-enabled GMail and the iPhone | Out: Printed Magazines and Newspapers

Years ago I used to read three daily newspapers - the New York Times, Wall Street Journal and Newsday, my local paper. I also used to buy dozens of magazines on computers, business and sports. I used to store them in a snazzy rack. Of course, I read lots of trade pubs too - AdAge, AdWeek, PR Week, etc. Now, however, I have almost completely ditched print in favor of reading online. (I just have to cancel a few remaining subscriptions.)

I now subscribe to the RSS feeds for every publication mentioned above plus hundreds of blogs. The beauty of this is that I only subscribe to what I care about and ditch the rest. So, for example, for the Times I subscribe to top news, NY, business, tech, NBA and football feeds but not the movie reviews.

Once I find articles I want to read, I clip them by emailing each into the Gmail Personal Nerve Center using a special email address so they get filtered. Then the articles show up in my "Reading" folder on my iPhone as well as on the desktop and web thanks to the new IMAP features in Gmail. This will work with any modern cell phone that supports IMAP, not just the iPhone.

In: XBox Live, DVR, Apple TV/iTunes/iPhone | Out: DVD Movies

I am not a huge movie buff, but I enjoy a flick every now and then. However, I have found that between the three boxes I have connected to my set - an XBox, cable box w/DVR and an Apple TV - I am more than covered. (This tip is not for hardcore movie fans who love DVD extras.)

XBox Live Marketplace (an Edelman client) is one of my favorite services. They have 350 movies for rental with more added all the time (subscribe to the feeds here). Many of them are in HD. Basically, all you need to do is sign up for an account and rent the movies online via the console. Movies begin to download and after about five minutes you can start watching. The rest of the flick downloads as you watch. After a few days, they expire and no longer work. It's a very elegant system and cheap too.

A lot of people have DVRs these days. Here's how I use mine. I scan the listings online a few weeks in advance and flag the movies I want. Then I record them and keep them stored for a rainy day when I want to watch a movie. I keep a library of about five to ten movies. As a next step, I may add additional storage to my DVR.

Last but not least, I have an iPhone and Apple TV. I purchase movies off of iTunes and download them for later viewing. The selection of movies on iTunes is not that great. XBox Live is better. However, I like the convenience of viewing them on my iPhone when I travel. I even take a cable with me so that I can plug my phone into the hotel TV (this works with iPods too). I may also explore storing movies on Box.net so that I basically increase my iPhone storage, provided wifi is plentiful.

These are just three simple steps I took to go "Media Green." If you have other ideas, leave them in the comments.

How the Portals Will Win the Social Networking Wars

Every time I make a prediction, there's a better than 90% chance I am going to be wrong. But this one, you can take to the bank. The portals - AOL, Yahoo, Google, Windows Live, all of them - will be big winners in the social networking wars.

"What," you say? "How can that be? I already spend all my time on Myfaceborkutspace. My life is there. My friends are there. I lose an hour each time I even log into Myfaceborkutspace. Portals are so Web 1.0. I am all about Web 3.14159265."

I can't rebut this argument. Social networking is certainly rising and there seems to be no end in sight to the phenomenon. However, what I do know is that people will jump around from one Myfaceborkutspace to another and not all of them will win. This is particularly going to be true as social networking evolves from a destination into a feature of every web site.

So what does this have to do with the portals? Actually, a lot. They will be big winners, no matter which social networks dominate over the long haul.

The portals own the glue that keeps many of us connected to our structured social networks (e.g. Myfaceborkutspace) and the looser ones - e.g. a personal network of contacts. And that glue is a trusted communication system that works with every person and social net.

No matter which social network(s) you participate in, even if you float, you're going to turn to your trusted communication system to manage it all. This will include any or all of the following: a) web-based e-mail, b) instant messaging (which is nowadays integrated), c) RSS and d) telephony tools like Grand Central. And who dominates those? Yup. The portals - all of them. They have a pretty good lock in, especially as they give you all the storage you need.

This is not going to change. The big blurring of work and home technologies is allowing people to achieve greater flexibility in thieir lives. Webmail and IM are big drivers here. We're hooked but good because we use these four tools to also manage our interactions on social nets. I expect the portals will eventually build in new features that make this even all the more efficient.

Further, a lot of interactions you have within a portal site are monetized. So more social networking translates into more bacn, emails and IMs from contacts you want to follow, RSS feeds, voicemails, etc. This cascades into more ad clicks, searches and banner/rich media ad views. The result? Free money for the portals. Thank you Uncle Myfaceborkutspace! Even better, they didn't have to build a competitor. They just sit back and simply cash in.

Use Your Cameraphone as a Visual To Do List

OK, since you clearly like these hackery posts (e.g. the one I wrote last night), here's one more on the topic. Then it's back to the normal fare here.

I am on a quest to figure out how I can use web services to run my entire life at home and work. I have two key requirements: 1) that I can easily get data in and out of the online service and b) that I can access my information quickly using my cell phone or download it to the device or my computer. Usually this means the web service has to have email in and out capability.

When it comes to remembering things, I am really bad at it. I subscribe to the Getting Things Done productivity program and The David's philosophy of getting things out of your head. My iPhone is my ubiquitous capture device. However, when I can I create to do lists that consist not of text but photos! It's faster. Plus, like Mark Cuban, I have terrible handwriting so digital is the way to go for me. So far I am using this mostly for personal errands but I am dreaming up new schemes to create all my GTD lists by taking pictures of people that I need to do something for, etc.

Here's an example. When I run out of cleaning supplies, I don't make a shopping list. I snap a photo of the empty container with my iPhone (however any old cameraphone will do). Then I email it into Flickr, which is free. I mark all the photos as private. In addition, I tag them "todo". Oh and the emails get backed up into the Gmail nerve center since I use their SMTP server. I could probably add a filter and a label here too.

Here's what my todo page looks like. It's reminding me of two things - to pick up cleaning supplies and to buy a nice present like flowers for my Mom. (Oh and to my consumer package good client friends out there - you know who you are - my cleaning woman picks the supplies not me!)

Then, when I am ready to head to the store, I call up Flickr Mobile from my phone. You can use any other photo service here that supports email - Flickr, Apple's .Mac, etc. Sometimes I will use .Mac Web Gallery but I like Flickr's simplicity. Of course, you don't need email. You can simply keep the images on your phone. But I would rather back up my images.

This is just the beginning, however. I am thinking about giving out the special Flickr email address for the page to a small group of others (hmm, my boss?). That way they can put things for me on my visual list and I will get updates via RSS. I may even make a game out of it - give me the best mnemonic possible so that I really remember to do something!

Anyway, even if I don't take this further, I love having a visual to do list. And it's fun!

Turn Gmail (or any E-mail Account) Into a Social Network Hub

There's been a lot of chatter about the entire concept of social graphing. I have no idea if there is validity here or not. And certainly people smarter than I am are talking about the potential viability of the entire concept.

However, what I do know is that a lot of us are increasingly participating in social networks and we need a way to track it all. Also, most of us are hooked on email too. So, the good news is you can easily combine these addictions (um I mean "tools") to your advantage.

Thanks to gobs of storage, a pretty strong reason to stay locked-in (three and a half years of heavy email use), my Gmail account is the nerve center that runs my life. Yes, just as Gmail remains my personal nerve center, it now also tracks my social graph. I use Gmail as a Grand Central Station-sized hub that helps me track every social network I participate in and my friends' activity there - as well as my own.

Here are four tips that have helped me. Many of these tips will work on most social networks that provide RSS, SMS or email alerts as well as on all big webmail sites - e.g. Windows Live Hotmail, AOL Mail, Yahoo Mail or even Exchange.  What I love about it is that it also works great with Treos, Blackberries and iPhones. This series has several parts...

• How to use Gmail to post to social networks
• How to track your friends and their replies using Gmail
• How to build a "lifebase" inside Gmail that maintains a record of your various friends/connections
• How to use Gmail to prioritize the right friends and weed out the ones you want to un-friend

Use Gmail to post to Social Nets

Let's face it, life is busy. Who has time to go to a site, log in and post something new. SInce I already spend a tremendous amount of time inside Gmail, I have rigged it so I can easily post directly to the social nets where I choose participate. In my case, this consists of Twitter and Facebook. It's simple.

In Twitter's case I use Twittermail. I have a super secret address that I send mail to and it automatically posts to Twitter, edits me down to 160 characters and formats my links. 

Facebook doesn't have email in functionality for status updates, but you can use Teleflip  or another email to SMS gateway to get around this. Configure it so that any mail you send it auto forwards to FBOOK (32665). Use the @ symbol to update your status. Other commands are posted here and listed below.

Track Your Friends and their Responses with Gmail

So now that we covered how to get stuff posted to social networks from Gmail, let's start using it to get updates so you can track your peeps - and their replies back at 'ya.

In the case of Twitter, it's simple again thanks to their API. Twittermail can automatically email you any replies to your Tweets. In addition, I use Twitter Digest to generate  a feed of all of the friends I want to follow the most. I then stick this feed in my Gmail clips, which rotates whenever I am using the account. Even better, you can run a Twitter Digest feed through R-Mail (now owned by NBC and soon to be called SendMeRSS) and have it land in your inbox as an email message once daily.

How about Facebook? Easy. Log into your account, find the status update page, grab the RSS feed and run it through Feedburner. Why Feebdurner? Because you can keep it the feed and your friends updates safe from search engines, yet still subscribe to it via email. This doesn't just apply to Facebook but any site that lets you track friends via RSS.

Use Gmail (or other Webmail Service) to Build "a Lifebase" of Friends

Now, I don't know about you, but in my business relationships are everything. Increasingly social networks are becoming a theater of operations for PR. So we need ways to track our interactions over time. Enter email.

Using any of the methods described above, start subscribing to feeds via email for the friends you want to follow closely. If a feed doesn't exist in the social net you want to track and there's only text message capes (like Facebook), use an SMS to email gateway.

With the emails set up, then build some very smart filters in Gmail. For example - "from:R-mail subject:Scoble." This will find all messages that come in from R-mail from Scoble's Twitter stream. I have this search automatically filtered and archived to a special "Friends" label as Lifehacker describes here. Using this method, you now have a nice way to track a friend's entire stream - should you wish.

Use Gmail to Prioritize Friends You Care About Most and Weed Out Duds

If you follow the steps above you will start to amass a lifebase of all your friends and their social networking activities. This works especially well on services that offer unlimited storage, like AOL and Yahoo. Over time, you will open certain messages and ignore others. This will reveal just how valuable a particular friend's update is to you.

Using Gmail you can find these all instantly with a command like this - from:R-mail subject:Twitter is:unread. Then you know which friends you should toss - at least from Gmail.

These are just a handful of tips and this concept is evolving but even before someone builds the big social graph in the sky, I am just getting along fine using Gmail, thanks to a bit of hackery.

Replystreams: The Next Step for Lifestreams

Since my post about lifestreams last week I have been digging it a bit more and found there's an active community of people out there who are aggregating their bits into a single site. Rex is the latest to join the club. He also explains where this idea originated. So what's next for lifestreams? How about aggregating all of one's replies into a single site - yes, a replystream.

In about as long as it takes you to read this post, I was able to build a test replystream site again using Tumblr (you can also do this with Jaiku and many more sites). You can find my replystream at http://replies.steverubel.com. The page currently aggregates all @steverubel tweets from Twitter via Terraminds and in-bound links to this site from Technorati. Rather than syndicating the full text of a blog post, I am just rolling these up into a river of items that all link you back to the original content creator.

Here's a free idea for a smart developer/entrepreneur. We need a tool that will roll up one's lifestream and then thread the entire replystream underneath on a per-post basis. Then you can institute a smart contextual ad system that pays both the content provider and the replier. Oh and widgetize the entire product so it can go anywhere.

As content gets sliced and diced into thinner pieces that can fit anywhere, the greatest value will be created through smart aggregation. Take Dave Winer's NYTimesriver.com for example. That's what I learned during my few days playing with Tumblr. With everything living in RSS, aggregation can be pretty disruptive if you think about it. Just the ethical implications alone - yikes.

Identity Through Online Lifestreams

Over the last few months I have really changed how and where I create content. For a long time all of the action was here, on my blog. Today I am posting to Flickr, del.icio.us, Twitter and Facebook. I also have tons of other less active accounts too - digg, Blogger, MySpace, YouTube, MSN Spaces, Yahoo 360, Jaiku, Pownce and on and on.

Where I will publish in a year's time is anyone's guess. However, what you can bank on is that I will have even more community accounts than I do now.

The problem here is that this has created dozens of online identities for me, a single individual. People who want to follow me need to pick their poison - this blog, Twitter, etc. I use each medium differently but what I hate about it is that I need to think about the information I want to publish and the venue that's best for both me and my audience.

I finally have honed in on what I think is a viable solution. Enter Tumblr. This simple, free service allows anyone to create a tumblelog - which is basically a bare bones blog. Gina Trapani recently explained how to set one up.

Tumblr is unique in that it can ingest any RSS feeds that you throw at it and aggregate all by date - what Dave Winer so eloquently calls a river of news. And since RSS is the common denominator that unites most communities, the end result is an online Lifestream - a place for all of your stuff. (Josh Bancroft was the first to come up with the idea.)

I have set up a tumblelog at my personal domain at www.steverubel.com. It rolls up my blog, del.icio.us links, Flickr, Facebook notes and Twitter tweets all in one place. You can subscribe to the feed here. Also, there's a mobile version. Next step: turning my lifestream into a Steve Rubel widget.

I really like that there is a single place attached to my name that rolls up all of the content that I am publishing online. I also like that in just a couple of clicks I can set up a river of news that I can share at the domain of my choosing. This can become a very powerful concept. For example, I could use either my existing tumblelog or a new one at a sub domain to roll up all of your content - such as @steverubel tweets on Twitter or in-bound inks to my various blogs.

Aggregated Lifestreams could be the next big thing on the web, particularly as community expands. I am also thinking about how this might be coupled with services like social networks, Twittergram, Spock and OpenID. What do you think of this idea?

In the Cut and Paste Era, Traffic Happens Elsewhere

Imagine for a moment that you can take any piece of online content that you care about - a news feed, an image, a box score, multimedia, a stream of updates from your friends - and easily pin it wherever you want. Once clipped, you can drop the content on your desktop, an online start page like Windows Live or Pageflakes, “the deck" of your mobile device or even “a crawl” on your Internet-connected television.

This isn’t some far off vision. It’s the near-term future. It’s the coming era of the Cut and Paste Web.

All of the building blocks of the Cut and Paste Web are in place today. They include RSS, widgets, APIs, Javascript embed codes and web services. If you use a personalized start page, you’re already believer. For a sample, check out my Netvibes page, below. You’ll notice that it not only includes news, blogs and social network streams but also images and embedded iPhone versions of Web pages that snap in perfectly.

However, for all of its benefits, the Cut and Paste Web is potentially more disruptive to big traffic sites than Web 2.0 was. If almost all content can be lifted from one spot and placed somewhere where it’s more convenient to the user, just how will it be monetized? The ramifications reach far and wide. It will impact anyone that wants to attract eyeballs - media companies, brand marketers and community/social networking sites.

This week in my AdAge column, I outline three strategies for thriving in the era of a decentralized web. The rest of the column follows. I have written about this before, but it won't be the last time. You will be hearing a lot more about this subject in the months ahead. Now is the time to be ready. All you need to do is remember three little words: "traffic happens elsewhere."

Three Strategies for Thriving on the Decentralized Web

As Long-form Content Becomes Bite-Size, Make Everything on Your Site Embeddable

The Long Tail of content and increasing demands for our attention have created a perfect storm where traffic to brand sites may soon shrink. It's simple supply-and-demand economics at work.

Long-form online content has been usurped by all things bite-size, whether it be widgets, YouTube clips, or micro blogs powered by services such as Tumblr, Jaiku and Twittergram. This column offers three simple steps marketers should consider to thrive in a web that is increasingly becoming decentralized.

Think web services, not websites. Most innovation online today is created by an army of talented, independent web developers. Sites such as Microsoft, Google and Facebook are turning themselves into platforms that can run these applications, almost like Windows did on the desktop. This has spawned hundreds of miniature online applications.

To thrive, marketers need to think about how to create similar mini experiences via web services that plug into these sites yet are consistent with the brand.

Connect people. The web is transforming into a medium where the greatest value is created when people connect via platforms of participation around a common goal -- to make money, be entertained or informed, to create, etc.

To thrive, brands need to identify these motivations and participate in these new micro-content platforms in a way that helps consumers meet their goals. For example, the Los Angeles Fire Department recognized that consumers actively use Twitter when disaster strikes. It has opened a channel on the site to provide updates at twitter.com/LAFD.

Make everything portable. The next version of the Macintosh operating system, due out in October, has a small feature called Web Clip that turns any part of a site into a widget that lives on the consumer's desktop. This is a big sign of things to come.

In the very near future portals including iGoogle, My Yahoo and Netvibes as well as social networks will be able to easily inhale the smallest pieces of content from across the web. Don't wait. Start now to make everything on your website embeddable. Traffic is becoming something that happens elsewhere, not just on your site.

Find Related Wikipedia Content with Similpedia

Wikipedia is by far one of the most useful sites on the Web - at least to me. That's why I am looking forward to seeing what Jimmy Wales and crew come up with when they launch their new search engine. In the meantime, there is a new Wikipedia tool, however, that has caught my attention - Similpedia.

Similpedia takes any links and shows you related content from Wikipedia. It's extremely handy if you want to drill down into a subject. Even better, they give you a bookmarklet that makes this all a snap to use from any site. You can also add a contextual widget to your site that pulls up related content for your readers and even track results via RSS. Bigger plans are in the works - a site for news and blogs called Similario.

This is a taste of what can be done with Wikipedia's vast stores of data. I would love to see Wikimedia take this to the next level with a robust API.