Google is running an Adwords that invites podcasters to upload their shows to Google Base. The landing page asks podcasters to select some of their best programming to upload to Google Base. It seems curious to me that Google Base is being marketed this way. Me wonders if this is Google's way of building a podcast search engine.
Technorati Tags: Google
Advergaming in games like Second Life is beginning to really take steam. The 3pointD blog has discovered that American Apparel is opening a virtual store inside the role-playing game. American Apparel has 130 physical stores worldwide, including over 30 here in the US. In-game ads - which this is akin to - will hit $400M, according to CNET.
Technorati Tags: Second Life
Global Kids, Inc., a New York City based non-profit organization focused on urban youth, is actually looking for someone with experience in working as Second Life Special Trainer. The job involves working with young people to develop socially conscious games that inspire them to get involved in global affairs. The trainer will adapt existing workshops for use in the popular Second Life game. Man do I feel behind.
Technorati Tags: Second Life
I am thrilled to report that starting this week I will be writing a weekly column for the brand new AdAge Digital. The new section - which appears in print every other week and online weekly - will cover emerging technologies that impact brand marketers. This includes everything from advergaming to VOD, IPTV, mobile marketing, online video, and entire social media world. The URL isn't live yet, but it will live at adage.com/digital. My opening salvo is posted here.
I share this news for other reasons than making a plug (which I openly admit). I believe this is another sign that advertising, brand marketing, public relations are becoming one big mush. If you work in on one of these disciplines, you need to know what's happening in the others. In a world where consumers control your brand - and they do - marketing doesn't fit into neat little boxes the way it used to. So much of it is dialogue driven and that means PR and advertising share the same soup bowl.
Technorati Tags: AdAge, Advertising Age, AdAge Digitial
According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true. They are continuing to bank on methods such as e-mail and search, while slowly experimenting in RSS, blogs, social networking, mobile and in-game ads. Some stats from the report:
* 50 percent use or plan to use blogs or social networks
* 47 percent use or plan to use RSS
* 43 percent go or have gone mobile
* 28 percent are doing or plan on doing advergaming or in-game ads
In the conversational economy, brands that are talked about positively are going to outperform those that aren't. Marketers are going to have to shift from pushing messages out to guiding/facilitating peer-to-peer conversations. The way I see it, the 50% that are dabbling will have a considerable competitive advantage over those that don't. Don't blink. Go for it before your competitors gain share of mind and voice.
Pete Cashmore shows us how any old Joe, like Ask a Ninja, can build a global social media brand overnight with zero marketing dollars by utilizing all of the existing social networks.
I don't think a corporation could pull this off in the same way. However, the stars in the social media universe are ripe for product placement. The big question is will their fans accept it. I expect that we'll see products popping up in shows like Ask a Ninja and Rocketboom later this year as well as in popular podcasts and blogs too.
Technorati Tags: Peer Media, Pete Cashmore, Product Placement, Mashable
Columbia Pictures is offering a free game for Blackberries to promote “RV,” the Robin Williams comedy that debuts April 28, according to BlackBerry Cool. The promotion is tied to the content. Williams’ character, Bob Munro, obsesses about staying connected to work. As I have discussed before, this is just the beginning of Blackberry marketing.
Technorati Tags: Blackberry
Rob Hof writes in a BusinessWeek cover story, entitled My Virtual Life, that thousands of people have imaginary lives on gaming sites like Second Life and big advertisers are taking notice.
Technorati Tags: Games, Gaming, Second Life
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