10 posts categorized "Advergaming"

Thursday, August 21, 2008

Get Paid to Twitter Using the Adjix Link Shrinker

I was just contacted by a reporter who is working on a story about Adjix, a new service that conceivably gives everyone on Twitter a way to make money for tweeting.  It could be a smash hit, but it's got caveats.

Adjix, like TinyURL, is a URL shortener - but with at twist. It's also an advertising network that wraps your redirected links with a small ad frame. If you create an account with Ajix and people view or click on your links, you get a share of the revenue. You won't get rich, mind you. But you can collect $0.10 for  every 1000 unique views and $0.20 for each valid, unique, click-through. That might be hard to scale for some people, but instantly it give the top dogs on Twitter a way to monetize. Here's a screenshot of the account management console.

According to the FAQ, advertisers can choose their ad category. Meanwhile linkers can also select a category that best matches the content the same when they shrink a link. Also noteworthy is that Adjix has an open API. However, the service is only available in the US.

From a user perspective, Adjix definitely a strong play. It's easy to see why bloggers and the Twitterati may skip using TinyURL or another URL-shortening service when they can make money by using Adjix. However, on the flip side, the ad frame is annoying and your readers/followers might feel the same way. Also, I don't see any way for the user to opt in or opt out of certain advertisers. So beware that you have almost no control here.

From an advertiser point of view - I would recommend watching and waiting. If Adjix takes off, then the service could be a great way to reach influencers who live on social networks. However, from what I can tell, as of now Adjix is lacking any kind of contextual algorithm right now that would make it a stronger sell for marketers who want to have their ad show against certain URLs or groups of URLs (and also to block others).

Finally, there's the publisher point of view. I think anyone who is running ads will be irked since any other placements around theirs could distract eyeballs, clicks, etc.

In sum, we need more innovative advertising business models out there like this. In a perfect world, Twitter, Friendfeed and other services should be coming up with ideas like these to make their users even happier. But as they focus on building their communities and scaling, an economy of service providers like Adjix and perhaps even Google may rush in and that's good for us, the users, though some will certainly complain given the issues here. (Note: I am not affiliated with this service nor am I using it since it's ridden with conflict for me.)

Sunday, December 10, 2006

Google Base Becoming a Stealth Podcast Search Engine?

Google is running an Adwords that invites podcasters to upload their shows to Google Base. The landing page asks podcasters to select some of their best programming to upload to Google Base. It seems curious to me that Google Base is being marketed this way. Me wonders if this is Google's way of building a podcast search engine.

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Friday, June 16, 2006

Retailer Opens Outpost in Second Life

Advergaming in games like Second Life is beginning to really take steam. The 3pointD blog has discovered that American Apparel is opening a virtual store inside the role-playing game. American Apparel has 130 physical stores worldwide, including over 30 here in the US. In-game ads - which this is akin to - will hit $400M, according to CNET.


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Monday, June 05, 2006

Virtual Marketing Jobs

Global Kids, Inc., a New York City based non-profit organization focused on urban youth, is actually looking for someone with experience in working as Second Life Special Trainer. The job involves working with young people to develop socially conscious games that inspire them to get involved in global affairs. The trainer will adapt existing workshops for use in the popular Second Life game. Man do I feel behind.

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Sunday, May 28, 2006

Writing a Weekly Column for AdAge

I am thrilled to report that starting this week I will be writing a weekly column for the brand new AdAge Digital. The new section - which appears in print every other week and online weekly - will cover emerging technologies that impact brand marketers. This includes everything from advergaming to VOD, IPTV, mobile marketing, online video,  and entire social media world. The URL isn't live yet, but it will live at adage.com/digital.  My opening salvo is posted here.

I share this news for other reasons than making a plug (which I openly admit). I believe this is another sign that advertising, brand marketing, public relations are becoming one big mush. If you work in on one of these disciplines, you need to know what's happening in the others. In a world where consumers control your brand - and they do - marketing doesn't fit into neat little boxes the way it used to. So much of it is dialogue driven and that means PR and advertising share the same soup bowl.

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Thursday, May 18, 2006

Now That's an Unconference

Eric Rice is attending a virtual conference in Second Life.

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Wednesday, May 03, 2006

Half of Marketers Are Experimenting with Emerging Channels

According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true. They are continuing to bank on methods such as e-mail and search, while slowly experimenting in RSS, blogs, social networking, mobile and in-game ads. Some stats from the report:

* 50 percent use or plan to use blogs or social networks
* 47 percent use or plan to use RSS
* 43 percent go or have gone mobile
* 28 percent are doing or plan on doing advergaming or in-game ads

In the conversational economy, brands that are talked about positively are going to outperform those that aren't. Marketers are going to have to shift from pushing messages out to guiding/facilitating peer-to-peer conversations. The way I see it, the 50% that are dabbling will have a considerable competitive advantage over those that don't. Don't blink. Go for it before your competitors gain share of mind and voice.

Saturday, April 29, 2006

Social Media Product Placement

Pete Cashmore shows us how any old Joe, like Ask a Ninja, can build a global social media brand overnight with zero marketing dollars by utilizing all of the existing social networks.

I don't think a corporation could pull this off in the same way. However, the stars in the social media universe are ripe for product placement. The big question is will their fans accept it. I expect that we'll see products popping up in shows like Ask a Ninja and Rocketboom later this year as well as in popular podcasts and blogs too.

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Friday, April 21, 2006

Columbia Pictures Markets with Blackberries

Columbia Pictures is offering a free game for Blackberries to promote “RV,” the Robin Williams comedy that debuts April 28, according to BlackBerry Cool. The promotion is tied to the content. Williams’ character, Bob Munro, obsesses about staying connected to work. As I have discussed before, this is just the beginning of Blackberry marketing.

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Thursday, April 20, 2006

My So-Called Second Life

Rob Hof writes in a BusinessWeek cover story, entitled My Virtual Life, that thousands of people have imaginary lives on gaming sites like Second Life and big advertisers are taking notice.

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