Micro Persuasion

The Show Must Go On

Over past several months I have had the unique opportunity to podcast with a living legend of marketing - Joseph Jaffe. Earlier this year I read his book and I was charged. Joe outlines a future for marketing that is consistent with my vision. Shortly thereafter we launched the Across the Sound podcast and since then we have attracted some 450 loyal listeners.

Unfortunately, I have found the demands of co-running a weekly podcast rather great. My blog continues to grow and now I have a new set of responsibilites at CooperKatz with my recent promotion to Senior Vice President. My mantra in 2006 is to keep it simple. I am going only to focus on the initiaitves that have the greatest value. It's all very GTD.

Across the Sound, while a lot of fun and engaging, doesn't quite fit into that pie. So, I am going to cede the show to Joe who will retool it and I am sure take it to new heights. Don't be surprised however if I podcast here - keep my FeedBurner feed in your podcatcher. I also may pop up on Across the Sound from time to time. I am a huge believer in podcasting as an emerging medium. I just need to put it in perspective and participate in it on a schedule that fits my life.

Across the Sound New Marketing Podcast #13

Length: 42:48 (Download the mp3 or click the play icon at left)

00:17 - Podbits

• Feedback: Tac Anderson, Rob Usdin, Aaron Jaffe (!), Greg Turnball, Andrew Denny
• Our promo debuts, courtesy of Jose at Lockjaw Radio! Thanks Jose!

10:00 - What We're Blogging About

• Joe: Is Google the new Gator?
• Steve: Blog content theft

25:15 - Theme of the Week: Going the Distance/The New PR

Next week's theme - Web 2.0: What's real, what's not

34:50 - Winners/Losers

• Steve: Rocketboom (winner), TV manufacturers (loser)
• Joe: TBWA Chiat Day (winner),  old business models (loser)

Significant mentions: Podsafe Music Network, Wired article on Who's Afraid of Google?, Mark Cuban on splogs, John Bell, Constantin Basturea, Tom Biro, Niall Cook, Stuart Bruce, Paul Rand, Mike Manuel

Across the Sound Podcast #12

A special show dedicated to your feedback and questions!
Length: 1:03:50

Download the mp3 (or click the play icon)

Show notes:
* Steve ribs Joe over the music in his podcast
* Debbie Weil's email feedback
* Jeremy Hague on Waxmail buttons
* Tucker Smith says we should change the name of our show
* David Jones turns into a mini celebrity
* Alex Wunschel's podcast survey
* Sallie Goetsch's comment on the bit rate of our podcast
* Piers Fawkes comment on the iPod video
* Joe impersonates Nelson Mandella * Bert Van Wassenhove on "getting a public", ipods, how the MSM uses new marketing
* David Wang on one band's use of PostSecret in their video * Stephen Verveen from Accenture in the Netherlands on how they blog

Next week's theme: Going the Distance

References: American Copywriter, Manager Tools, M-Show, The Google Story, Philip Lenssen, Jeremy Wright, Shel Holtz, Sqoop, Montage a Google, simplicity article in Fast Company, 37 Signals, Virtual Reach, Greg Galant, RadioTail, Podsafe Music Network, Rob Costlow, Lascivious Biddies.

Across the Sound Podcast #11

Happy Thanksgiving everyone! Please note that our next podcast will run the week of December 5.

Length: 51:34
Download the mp3 or just click the play icon at left to stream it now.

Introduction/Podbits (00:32)

* We receive our first promo from the Cubicle Escape podcast on the brain dump trivia competition
* Rob Sample says our audio quality stinks
* Steve mulls a video podcast
* Jeff Caylor's 10 Holiday Spirit Hacks
* More email feedback

What We're Blogging About (19:42)
* Steve: splog solution is economic, Google services for publishers
* Joseph: online sold out, TypePad service

Theme of the Week: MSM Why Can or Why Can't They Get It (29:30)

Winners and Losers (39:53)
Joe: Democrats (winner), six broadcast networks (loser)
Steve: Mark Cuban (winner), Audible (loser)

Significant Mentions: Screencasts Online, Andy Wibbels, John Udell, the silent podcast, Frappr, Die Hard, Shayne Bowman, cinecast, SNL skit on Steve Jobs and the  spammies, Mommycast, Email Girl Talk, Dan Gillmor, We the Media, Terry Heaton, Rex Hammock.

Across the Sound Podcast 10

Length: 50:48 (Download the mp3 )

00:33 - Podbits

• Joe buys an iDog, Steve's iDog is dead (IceRocket trend search)
• Question from Mike Maxwell on traffic to a podcast blog and whether a podcast blog is necessary
• Audio snippet from the Lockjaw Radio podcast asking how we market our podcast
• Audio comment from David Jones on who should be company's the Chief Conversation Officer

22:22 - What We're Blogging About

• Steve: blogvertising, hacks
• Joe: open source presentations, UNM2PMN

We're skipping the theme of the week this week.
Next week's theme: MSM - why can or why can't they get it

42:30 - Winners and Losers

• Jaffe: Google (loser), David Ogilvy (winner)
• Steve: CEOs (losers), BlogAds (winner)

Mentions: M Show, Chris Mcyntre, Podcast Alley, David Hague, Waxmail, Sony DRM crisis, Audi blogvertising campaign, Garr Reynolds, Presentation Zen post on Bill Gates and Steve Jobs, Apple Keynote, Jackie Huba, 43 Things, 43 Folders, GTD,  David Allen, Marc Orchant, Buzz Bruggeman, ActiveWords, Wiley Publishing, Post Secret, Yoda dashboard widget, Henry Copeland, Tom Messner.

Across the Sound Podcast #9

Length: 47:40
Download the mp3

Introduction / Podbits (00:16)
* Steve discusses his diagnosis with skin cancer and the impetus for the new skin cancer blog
* Joe brings up  Steve's appearance on CNBC with Dan Lyons, the author of the Forbes cover slam story on blogs
* John Keehler's comment re. his father's reaction to watching Lyons on CNN
* Audio comment from the M Show reacting to Jaffe's smack comments
* Nielsen commercial ratings

What We're Blogging About (18:00)

* Steve: RSS is plumbing
* Joe: The Apprentice

Theme of the Week: The Power of Us (21:41)

* Joe talks about the Borg
* Steve discusses BusinessWeek recent cover story - The Power of Us; cites Lego as an example
* Sound bite: "The power of us is about affecting change"; talks about his son's experience
* Next week's theme: MSM - why can or can't they get it?

Winners and Losers of the Week (37:00)
Joe: Burger King (winner), Infinity Broadcasting (loser)

Steve: Wikipedia (winner), Microsoft (loser)

Steve and Joe discuss the optimal ATS podcast length.

Mentions: Thoma Gobay, Steve Hall from Adrants, American Copyrighter, Pee Wee Herman, Mr. Smithers, Neville Hobson, Blogging Enterprise conference, The Power of Many blog, The Community Guy, Andrew Denny, Jeff Jarvis, Dell, Terry Heaton, Nicholi Frank, Gary Cohen, Wisdom of Crowds, The Jarvis Effect, 43 Things, Digg, Alexa, Windows Live, Office Live, TechCrunch, Google, James Cherkoff.

Across the Sound Theme of the Week

Joe Jaffe blogs that our theme of the week for our next Across the Sound podcast is “The Power of Us.” In other words, the power of the new network (podosphere, blogosphere, world wide web - however you want to describe it) to affect, impact, create, change and make a difference. He's looking for comments, examples of great blogs, pods, vids that demonstrates The Power of Us. Leave your feedback here.

Across the Sound Podcast #8

A nonlinear conversation this week.

Length - 39:47; ( Download the mp3 )

Introduction/Podbits (00:18)
* Feedback from Brenda saying we nearly lost her
* How should we balance the banter with the real content
* Andrew Denny's feedback - which arrived on of all things, paper! Way to go Andrew!
* Other comments

What We're Blogging About and Winners/Losers  (10:17)
* Hart and Larson's Neil French stunt (Jaffe)
* Minding the Conversation Gap (Steve)
* Steve: Rosa Parks (winner), David Lee Roth (loser)
* The branding trackback

Theme of the Week: Citizen Marketing (27:45)

Significant Mentions: Jason Calacanis, Andy Cooper, Merlin Mann's weekly review podcast, Martha Stewart's book, Seth Godin, Scott Donaton's comments, Howard Stern, Sirius, Steve Gillmor, Podshow, CNBC, Hacking Netflix, Jackie Huba/Ben McConnell, Jeff Jarvis, George Masters, Jaffe's Nike Ad, Steve Hall, Tom Hespos' post, Tracking Trader Joes, JetBlue, Vespa blogs.
 

Across the Sound - Podcast #7

49 minutes, 20 seconds

(Download or click to listen to the MP3 )

00:31 - Introduction/Podbits

• Audio comment from Dave Chase on transparency's impact on shareholder value / Steve's Cluetrain Mutual Fund
• Peter Oehlkers comment on innovation
• Is baseball a good metaphor for blogging or is it too US centric? / Stephen Baker's reaction
• Mike Lynn's comment on speed
• iPod video / AdAge poll
• Matthew Bretz, an intern, wants advice on how to break into advertising
• Manager Tools is off the hook, Cubicle Escape Pod and the M show, now we're coming for you
• Thank you Jeremy Karnell for syndicating us

24:40 - What We're Blogging About

• Steve: Splogs (spam blogs)
• Joseph: Lack of leadership in the ad industry

35:20 - Theme of the Week: BlogOn

42: 35 - Winners and Losers

• Steve: Bob Garfield - first Chaos scenario then Listenomics (winner), attention (loser)
• Joe: Jaffe is the loser of the week for screwing up last week's podcast, Audacity - his winner - saved him

Mentions: Neil French, Naked Conversations, Shel Israel, Robert Scoble, Lance Amstrong, Jan Ulrich, Barkley Evergreen, Strawberry Frog, Shelly Lazarus, O&M, Pete Blackshaw, Mark Cuban, Scott Donaton, Staples Easy Button, Dorothy Sonnenburg, Blog Business World, Buzz Bruggeman, Steve Gillmor, Steve Hall at AdRants, Bill Flitter, Pheedo, Chris Shipley, Vicki Warker at Sprint, Cyndi Tetro at Nextpage, Attention Trust.

Across the Sound Podcast #6

Here's this week's podcast from me and my co-host Joseph Jaffe.

45 minutes, 33 seconds (mp3 direct link)

00:17 Introduction
- We're on Podcast Alley, thanks Chris!
- Joe gives our vital statistics, says he won't rest until ATS is #1. Steve groans but then again tells people to vote for us on Yahoo.

05:09 Podbits
- Joe gets a Staples Easy Button in the mail. Woo hoo!
- Steve comments on how hard it is to monitor podcast content.
- Feedback: Tac Anderson, Jeff Risely, Joe/Steve say they've lost the battle with email, Sallie Goetch on when is a podcast a podcast, Jeff calls out Seth Godin over his lack of comments

19:25 What We're Blogging About
-Steve: gada.be and Yahoo blog search
Joe: Halloween is a huge marketing event
(Steve is going as Joseph Jaffe for Halloween, Joe is too big for Halloween)

26:20 - Theme of the Week: iPod TV
- Joe comments on his experience buying a TV show online
- Steve says this is the beginning, but where's the content? This is the consumer's opportunity to take the lead in vidcasts before the big boys
- What is the cost of being an early adopter? Please send us your comments on this topic.
- Next week's theme: citizen marketing

42:04 - Winners and Losers
- Steve: consumers are winners, big media is a loser
- Joseph: Apple/Disney is a winner and a loser

Mentions: Adam Curry, Manager Tools podcast, Meredith Topalanchik, Alan Taylor Communications, Entrepreneur Magazine, wsRadio, Replay Radio, Shel Holtz, Neville Hobson, BlogOn, Fast Company, Six Apart/TypePad, Wordpress, Technorati, Chris Pirillo, Burger King, KFC, PETA, Eric Rice, Rocketboom, Jeff Jarvis, Jake Jarvis, TiVo.

Across the Sound Podcast #5

Show length: 46:51 (mp3)

00:04 - Introduction/Podbits
* Joe gets an iPod nano
* What a busy week between terrorists, AOL/Weblogs Inc.
* Steve's blog is worth $4.2M - woo hoo!
* Joe's book will  be in Korean (we know you can't wait)
* We digress into sports (bear with us)
* Discussion of the feedback re. the length of the podcast/Steve says to keep it inside the length of a Gilligan, skipping individual shows and whether we should just give up the podcast altogether (we won't)
* Vote for us on Podcast Alley (also on Yahoo! Podcasts too!)

17:25 - What We're Blogging About
* Steve: Going the Distance - the last 25%
* Joe: My Name is Earl in HD

29:00 - Theme of the Week: Open Source Marketing
* Interview with Dave Chase

39:40 - Winners and Losers
* Joe: Staples (winner), people who whined about AOL/Weblogs Inc. (losers)
* Steve: The PGA (winner), RSS (loser)

Mentions: Barkley Evergreen Partners, iPod Subway Maps, RSS feeds on the iPod (via Pod2Go), Rafat Ali, Rob Usdin, Gilligan's Island, Peter Brady, Denise Wakeman, Sebastian Kiel, Tony Perkins, Edelman survey, James Cherkoff's ChangeThis manifesto, Mozilla/Firefox New York Times ad, Sugarshots, Vespa, Pennsylvania Tourism, Michelle Wie article in Fortune, Yahoo study on RSS, Dell ads showing up in Jeff Jarvis' feed, Eric Rice, Yankees win!

Across the Sound - Podcast #4

Recorded Sunday, October 2, 2005 (MP3 download)

Length: 40 minutes, 35 seconds

Theme Music: That Podcast Song by Cruisebox

Feedback: acrossthesound@gmail.com or dial 1-360-365-9834 and leave a voicemail.

00:17 - Introduction, Joe/Steve on: The technical difficulties If a show is missed, does it need to be make-up? How long should the optimal podcast be? Should a podcast be timed to coincide with the average commute? PSF podcast survey. Joe's book will be coming out in Russian and Portuguese. Joe thanks his Mother-in-Law for listening. Lego, yet again!

09:54 - Audio Feedback: Richard Gatarski from Sweden asks for full RSS posts.

13:41 - What We're Blogging About: AJAX & Web 2.0 (Steve), consumer outcry over iPod nano defects (Joe)

21:31 - Theme of the Week: Transparency Part II

• More on Richard Gatarski's comments
• Johnnie Moore's audio comment re. transparency and Hugh Macleod
• Council of PR Firms op-ed in PR Week re. their Disclosure Guidelines for blogging, Word of Mouth, video news releases and audio news releases
• Tim Keil's comments
• Luke Armour's comments
• James Cherkoff's comments
• Hello World blog post on how movies should be subsidized based on product placement
• Next week's theme is Open Source Marketing (thanks Dave Chase!)

32:54 - Winners and Losers

• Joe: Gap (Winner), Linda Tischler at the Fast Company blog - Joe's post (Loser)
• Steve: small publishers using Google Adsense (Winner), Advertising Weak (Loser)

Mentions: HotRecorer, Skype, WireTapPro, Gizmo Project, Eric Schwartzman, Shel Holz, Neville Hobson, Joe Namath (book), GroundHog Day (movie), FlawedMusicPlayer.com, iPod's Dirty Secret, New York Times article on product placement, Rob Usdin, Advertising Week parade.

Across the Sound Podcast #3

Recorded Sunday September 18

49 minutes, 5 seconds (MP3 download)

Theme Music: That Podcast Song by Crusiebox

Audio feedback: acrossthesound@gmail.com or dial 1-360-365-9834 and leave a voicemail.

(Note - We are joined by a special guest for much of the show - a very noisy Long Island cricket! Apologies.)

00:17 - Introduction/Listener Feedback: Lego/Legos. Alan Jenkins' on Lego/Blogging for "Benjamins," Seth Godin's three kinds of bloggers; Adam Curry plugs our show and his comments on Soundvertising
on Daily Source Code; anonymous blogging/mini-Microsoft, Robert Scoble, moodcasts, Apple and iPodcast and more

15:30 - What We're Blogging About: Homemade HP Ad (Steve), CGC Takes One in the Gut (Joe), Blog Search Shootout (Steve), 30 Seconds on American Idol going for $705,000 (Joe)

30:50 - Theme of the Week/Transparency (Thanks Gary Cruze)

40:31 - Ask the Podders: Andrew Denny (our fan of the week!) asks about "Lighter Blogging Ahead," Nino Z asks about guests hosts

43:15 - Winners and Losers
Joe: Winner - Coke; Loser - Sprint/Nextel (Steve mentions that Sprint bought him dinner this week - oops!)
Steve: Winner - Skype; Loser - The New York Times for charging for content

47:00 - Wrap-up, Go Jets!

Talking Transparency

Joseph Jaffe and I are talking about transparency in marketing next week on our podcast. Please leave your questions/comments here.

Across the Sound Podcast #2

Joseph Jaffe and I have posted our second Across the Sound podcast.

Recorded Saturday, September 10
45 minutes, 15 seconds (Download the MP3 )
Audio feedback: acrossthesound@gmail.com or dial 1-360-365-9834 and leave a voicemail.

Theme Music: That Podcast Song by Cruisebox

Show Notes:

00:18 - Introduction: FedEx Furniture yet again, including Andrew Denny's feedback

03:30 - Feedback: Audio comments (our first) from Shel Holtz and Neville Hobson from For Immediate Release and Jeremy Carnell

05:33 - What We're Blogging About: Truth in Advertising (Joe), Wikipedia's Rising Influence (Steve), Consumer-Generated Gap Ad (Joe), Music Mashups (Steve)

20:33 - Theme of the Week: Branded Entertainment/Product Placement (Advertising Age article)

29:00 - Ask the Podders: Nike consumer generated music, how we produce our podcast, is Jaffe buying Rubel or Google?, other questions

36:21 - Winners and Loosers: Steve - Ad Council is a winner for their Hurricane Katrina PSAs for podcasters, everyone trying to break tech news in an all Apple news week is a loser; Joe - NBC is a winner, Lego or is that Legos is a loser.

People/Brands Mentioned: Dove Soap Campaign for Real Beauty, Adam Curry, Senseo, Mashuptown/Muppets Mix, Public Relations Ramble blog, Magna Global, Nike, Kevin Smokeler, JD Lasica, Gizmo Project, WireTap  Pro, GarageBand, FeedBurner, Skype, HotRecorder, Podcasting Hacks, Blake Barbera (the Tiger Woods of PR), Horn Group, Jeremy Pepper, iPod Nano, Kauffman Foundation.