links for 2009-03-24

• Measuring marketing: McKinsey Global Survey Results - The McKinsey Quarterly - Measuring marketing - Marketing - Strategy
  "Marketing may be hard to measure, but many companies aren’t even using the tools available to them.'
  (tags: mckinsey analytics Measurement marketing metrics roi)
• ExecTweets
  Great new program from Federated Media, Twitter and Microsoft (an Edelman client)
  (tags: twitter microblogging microsoft federatedmedia)
• Inside the Marketers Studio - David Berkowitz's Marketing Blog: Steve Rubel: Seven Deadly Sins of Social Media at iMedia Breakthrough
  Summary of my speech at iMedia Breakthrough
  (tags: socialmedia blego events marketing)
• Marketers Moving to Social Media - eMarketer
  "63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year."
  (tags: trends socialmedia 2009 emarketer marketing stats)
• Marketers Lag in Shift Online - AdWeek
  IBM study shows consumers far more digitally savvy than ad agencies
  (tags: marketing trends digitalmarketing culture advertising stats)