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"Marketing may be hard to measure, but many companies aren’t even using the tools available to them.'
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Great new program from Federated Media, Twitter and Microsoft (an Edelman client)
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Summary of my speech at iMedia Breakthrough
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"63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year."
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IBM study shows consumers far more digitally savvy than ad agencies








