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"Is the talk accompanied by consistent value creation for our company?"
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Note: Serena is an Edelman client.
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I don't buy this argument. It's important for now for sure. Later one we shall see. People may tire of Tweeting just as they did blogging or Geocitying.
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Bob Garfield "Watches as His Worst Predictions Wreak Havoc on Media and Marketing Worlds"
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Alltop's model applied to Twiter people.








