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Sunday, December 21, 2008

Calculate the Cost of Information Overload to Your Company

If the stock market and housing crashes aren't costing you enough, just wait. The Attention Crash may also be eroding your company bit by bit.

According to Basex, a research firm, information overload cost the U.S. economy $900 billion per year in "lowered employee productivity and reduced innovation." Up to 50 percent of our day is spent managing and searching for information.

Now Basex has created a a free, Web-based "information overload calculator" so that anyone can now can estimate the dollar impact of the Attention Crash on their own business. There's also a free report, "Information Overload: We Have Met the Enemy and He Is Us."

Simply visit the web site, identify your industry and the percentage of your employees who are highly skilled, skilled, single skilled or unskilled and it will give you a number. I am not sure how they are doing this though without asking for revenues. Still, it's a fun - yet scary - tool.

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