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Tuesday, December 23, 2008

Andy Beal on Investing in Social Media Spaces

Andy Beal comments on what he calls the "Scoble Dilemma":

Marketing Pilgrim is owned by me, operated by me, hosted by me. The investments made into building our audience–currently close to 13,000 daily readers–will, in theory, always be realized. Compare this to my use of Twitter. I love using Twitter, I love the social interaction, the conversations, and the ability to better connect with folks, but I make very little “investment” in Twitter. I know some folks that have built their entire reputation around their Twitter/LinkedIn/Facebook community and I hope it’s always there for them.

Could a backlash be coming? Maybe if Twitter builds an ad revenue model and shares it with the audience they can stem the tide. Interesting notes about how Pownce is no longer with us and how some invested time there. The same could be said for Jaiku perhaps since Google has done nothing with it since they bought it.

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