Zinio Inside Opens 50,000 Magazines to Searching and Sharing

Zinio, a digital magazine service I became a fan of as I moved to go media green, just got a whole lot more useful with the addition of awesome search and social sharing capabilities.

The service, called Zinio Inside, opens up 50,000 back issues of popular magazines and newspapers from around the world to full text indexing. Once you find what you're looking for, many of these magazines archived articles can be previewed for free, with individual digital downloads available for purchase in many cases starting at 99 cents. Zinio is also offering free magazine subscription this month through their Read Green program.

Once you find what you're looking for, you can click a button to share a link either on a social network or with a friend via email. For example, this link takes you to the above AdAge story on Richard Edelman, our CEO, which I highlighted in the search above. In addition, they allow you to share it as a widget. (If you're viewing this in a feed reader you may need to click through.)

Great stuff and handy too. And although most news sites offer solid search capes, they don't make it easy for consumers to separate sidebar content and captions. This service does. More info is here. One more chink in the armor of tangible media. Now if they can improve their iPhone service and turn it into an application, this will get even more interesting.