Book Excerpt: Online Marketing Heroes

On March 10 WIley & Sons is going to publish a new book by Michael Miller called Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. The book features interviews with a host of digital marketing experts, including yours truly.

Wiley has graciously approved the posting of the chapter that features an interview with me. It covers my background, thoughts on blogging, PR, digital marketing and my work at Edelman. You can download it here as a PDF.

Sound bites...

* Technology works best when it takes on a do-it-yourself character—and when it becomes free

• Google’s free search has replaced the PR professional’s traditional paid research tools.

• Generation Y is abandoning earlier technology, such as email, in favor of text messaging, instant messaging, and social network communication

• To take advantage of social networking, figure out where you andyour community overlap and how they want to communicate

• Going forward, the concept of community is the common element running through all online media and technologies

Comments

[funbytebitstop]

Great site, I love your feed. This book sounds interesting; I enjoyed the section you wrote. I have one question; why wasn't Internet Marketer John Reese included?

[Steve Rubel]

@funbytebitstop Not sure. I didn't write the book. Was just interviewed for it.

[Book Marketing newbie]

Thanks for letting us grab your chapter, I'll read it this afternoon over coffee. I'm just starting on the IM bandwagon and so have a lot to learn, but it is always good to hear how those with success did it rather then read hundreds of forums with all sorts of advice on it (both good and bad).

[online marketing]

Superb site I am very much excited by your tool.Its really wonderfull research tool for all the people like me.And thanks a lot for sharing your tools with us.