« links for 2007-12-03 | Main | links for 2007-12-04 »

Monday, December 03, 2007

Study: 25% of Entertainment Will Be Created by Peer Groups

A fascinating new study from Nokia predicts that by 2012 a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media.

What's unclear in my mind is where the boundaries are. In other words, what constitute peer content vs. pro content when the lines increasingly blur. Still, this is a big number and there's a lot of money at stake here to those who can create sustainable platforms that enable it all while monetizing.

To that point, TV Week conducted an analysis and found that while it's easy to get attention for your work, making money is a tougher climb. This might keep the figure from going higher than 25%.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00e54fa7f4438834

Listed below are links to weblogs that reference Study: 25% of Entertainment Will Be Created by Peer Groups:

Comments

Search


My Photo

Follow Me on Twitter

Subscribe

Contact Me


  • Email Me

  • My Employer

Read My Favorite Feeds

Miscellany

Related Posts Widget for Blogs by LinkWithin