Study: 25% of Entertainment Will Be Created by Peer Groups

A fascinating new study from Nokia predicts that by 2012 a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media.

What's unclear in my mind is where the boundaries are. In other words, what constitute peer content vs. pro content when the lines increasingly blur. Still, this is a big number and there's a lot of money at stake here to those who can create sustainable platforms that enable it all while monetizing.

To that point, TV Week conducted an analysis and found that while it's easy to get attention for your work, making money is a tougher climb. This might keep the figure from going higher than 25%.

Comments

[Dick]

Steve,

Your blog is starting to look like a PayPerPost platform.

[Steve Rubel]

Hmmm, well I certainly don't earn any money from my blog. Curious what makes you say that?

[Jim Phelps]

This isn't all that surprising. Based on the behavior of my 14 year old daughter, kids are watching less television and more YouTube, and looking to their peer groups for their entertainment. It's really a return to our tribal storytelling roots. Thanks for bringing this survey to light.

[Renata]

That is really not good news. What chance is there for a Flaubert or a Danish dogme movie in a world where top internet searches revolve around Britney and Paris. Everyone turns to look at a car wreck but that is not how we should be deciding what entertainment is or ought to be.

[Robin]

This survey is interesting. Thanks for pointing it out.

[Open English]

@Renata

What do you mean? Do you think YOU should get to decide what entertainment ought to be?
Everyone has the right and option to decide however they want to be entertained and I love that we are in an era where you can choose from a huge array of options that we never had before.
Just because you're not into wahtever the top searches in Google are, doesn't mean that your preferences are better than everyone else's.