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I apologize for the lighter than normal postings here this week. It's been a rather busy week for mid-August. I will resume regular postings tomorrow. In the meantime, here's a link to a piece I wrote for Wired: How to Run a Corporate Blog. In summary...
* Be passionate and add value
* Know where your bread is buttered
* Color in the lines
* Think before you post
* Have a thick skin and a sense of humor
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Listed below are links to weblogs that reference Wired Piece on How to Run a Corporate Blog:
» 5 tips for running a law firm blog from LexBlog Blog
Steve Rubel has a piece in Wired on 'How to Run a Corporate Blog.' Steve's 5 points apply equally well to a law firm blog. Here's his paraphrased points with a few additions. Be passionate and add value. You need... [Read More]
» Run a Corporate Blog from Tech PR Chick
A very short, but bang-on article from a couple weeks ago on Wired.com by Steve Rubel - Run A Corporate Blog. I am filing this away for the inevitable conversations with clients, colleagues and so on about corporate blogs. Don't [Read More]
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You must have read Dell's blog ;-)
Posted by: Valeria Maltoni | Friday, August 17, 2007 at 07:04 AM
That's a great link. Business and corporate blogging is still such fresh territory and has a ways to go. I and many people inherently place more trust in a company that gets blogging and has a blog.
Business blogs aren't like personal or even professional blogs (where bloggers make money solely from their blog). I'm in the middle of posting an entire series on how to start a business blog, for anyone wondering what the differences are and how to get started.
Posted by: Michael Martine | Friday, August 17, 2007 at 10:44 AM
Great tips Steve! Thanks! :-)
Posted by: Three Dot Inc. | Monday, August 20, 2007 at 01:38 PM