When Less is More and More is Less

If you've been reading my blog for more than a year, I want to thank you. You may have noticed that it has gone through a significant change.

For nearly three years I blogged nearly every single day here and only here - often several times in a 24-hour period. Back in 2004 I discovered blogging was my calling; something I love to do. I really enjoy putting out valuable information and getting responses back - even when it's negative. Feedback helps me learn, which is primarily why I blog.

However, over the past several months things have changed.

For starters, the format I had relied upon - lots of short, newsy/resource-filled posts buttressed by longer essays once a week or so - doesn't work anymore here. There are many sites that fill this void better than I possibly can given my full-time gig. So, I adopted a new format in the spring that consists entirely of thoughtful essays plus link-posts. The substantive posts, while longer, were more meaty and opinionated, but far more infrequent.

Second, the world now tuns faster. The blogosphere has transformed from the NFL to a quicker style of play that more closely resembles Arena League Football. Thanks to micro-blogging and social networks Web 2.0 is now more about rapid exchanges and it's very mobile too. I am not the only one who notices how the sphere is changing. Jeremiah says MicroMedia is taking hold.

This is all transforming how I express myself online. I learn new things faster and easier than I did before through real-time microblogged conversations. Today on Twitter, for example, we discovered that Google is indexing some Twitter streams and blogs in under 30 minutes. Twitter was our science lab. We couldn't have interacted as quickly here. Nevertheless, I understand that only some of you follow me on Twitter and other sites so I don't plan to give up this site anytime soon.

So, net net, what does this mean? Well, by posting less on Micro Persuasion I actually am able to give you more. I am freed of the need to write here daily. This means when I do post on this site it is more substantive and meaningful and it incorporates my learnings from the conversations I have had elsewhere.

Further, micro blogging - especially because it is mobile - makes it easy for me to converse with a good number of you in real-time. This fits perfectly into a busy schedule where many days I use my iPhone more than I do a computer. It also flows with our growing need as a society for all that is brief.

So right now what I have is short game and long one. It's working but some of you may not notice because you only choose to read this feed and ignore me on other sites. Where this goes in the long term is unclear, but right now the short and long are working together in harmony - at least that's how I see it.

What's your view on the new format and the mix? Are you feeling the same or do you crave the old style?