As predicted late last year, the page view is officially irrelevant. Nielsen is no longer measuring sites this way thanks to widgets and online video. ComScore needs to follow next. Further, both companies need to open up their auditing process across The Long Tail.
« The Golden Age of Individualism | Main | links for 2007-07-10 »
Monday, July 09, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00e008d54af48834
Listed below are links to weblogs that reference The Page View is Officially Dead:
» Slut med sidevisninger from dSeneste
Den gamle målemetode for et websteds kvantitative succes, begrebet sidevisninger, er afskaffet. Her i landet har FDIM netop a href=http://www.dseneste.dk/index.php/2007/07/04/ny-malemetode-for-webtrafik/indført en ny metode/... [Read More]
» The Page View has finally left the building from YugaTech | Philippine Technology News & Reviews
Nielsen/NetRatings has officially scrapped the use of page views in its rankings report and will be focusing more on how much time is spent by each visitor on the site.
A leading online measurement service will scrap rankings based on the longtime ind... [Read More]
» The Page View is Not Dead from Conversation Marketing
Hey Steve: Page views still have value. I'll bet you lunch on it. Steve Rubel just posted 'The Page View Is Officially Dead', based on the news that Nielsen NetRatings will no longer use page views as a metric. Total time on site is a far better measu... [Read More]
» links for 2007-07-10 from One Man & His Blog
The Page View is Officially Dead Nielsen abandons the pageview (tags: metrics web web2.0 traffic pageviews)... [Read More]
» Aika ohittaa sivunäytöt Nielsen/NetRatingsin listoilla from Digikko
Kauan hehkutettu sivunäytön kuoleminen verkkopalveluiden mittaamisessa on ottanut yhden suuren askeleen eteenpäin. Nielsen/NetRatings tiputtaa AP:n uutisen mukaan sivunäytön verkkopalveluiden rankingyksikkönä. Sivunäyttö on menettänyt merkitystään sitä... [Read More]
» Page Views Stink, But Time Spent? Ha!! from Conversion Rate Marketing Blog - GrokDotCom by Future Now, Inc
Heres something (not at all) shocking: Nielsen/NetRatings has officially replaced page views with time spent as its default ranking metric. Theres just one problem. The page views been dead for some time now. ... [Read More]
Comments
Follow Me on Twitter
Subscribe
Contact Me
Read My Favorite Feeds
Miscellany
An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
