Everyone Should Blog Like Curt Schilling

Even if you're not a sports fan, I highly recommend checking out Curt Schilling's outstanding blog - 38 Pitches. Schilling is a veteran starting pitcher for the Boston Red Sox. He's also a big technology enthusiast.

Schilling's a busy guy. It's baseball season here in the US so I imagine there are big demands on his schedule - including travel, a radio program, his charitable interests and, oh yeah, playing ball. Still, he finds the time to post to 38 Pitches almost daily. Not only that, when he posts it makes for great reading.

This week 38 Pitches was even more gripping. Schilling made some comments on his radio program about the ever-controversial Barry Bonds. They were probably things he shouldn't have said. After taking some heat, he went out and yesterday posted a public apology. It's rather compelling.

I wish every company had its high profile individuals blogging like Curt Schilling does. It really can do wonders to humanize sometimes mythic figures. This example reinforces why blogging is a great vehicle for PR.