B2B Word of Mouth is All About Facetime

eMarketer has a great round-up on the state of word of mouth marketing in the business-to-business sector. Studies show that word of mouth recommendations about products and services tends to spread predominantly through face-to-face conversations. They also note that trade shows and conferences remain strong.

Comments

[Geoff Livingston]

I wonder if this is true for all types of B2B? For example, I think smaller companies benefit more from blogging than a larger B2B play. It does extend the ability of a principal to reach more people.

[Wayne Porter]

Granted it isn't the same as hanging out, but remember Steve when we were talking xbox games via Twitter a few weeks ago? Is that not a form of "digital facetime" (caveat I work for facetime.)

regards,
Wayne