According to a new report (PDF) from the Pew Center for the American Life Project, some one-third of online Americans (36% to be exact) regularly consult Wikipedia. This reflects 8% of the broader population.
Drilling down further, Wikipedia is more popular among the well-educated. Some 50% of those with at least a college degree consult the site, compared with 22% of those with a high school diploma. Pew also looked at demographics: 44% of Americans ages 18-29 use Wikipedia to look for information, while just 29% of users age 50 and up.
The Pew Report also includes fresh data from Hitwise that reveals just how popular Wikipedia is and how Google and search engines factor in.
