Micro Persuasion: Pew: 1/3 of US Online Adults Consult Wikipedia

Tuesday, April 24, 2007

Pew: 1/3 of US Online Adults Consult Wikipedia

According to a new report (PDF) from the Pew Center for the American Life Project, some one-third of online Americans (36% to be exact) regularly consult Wikipedia. This reflects 8% of the broader population.

Drilling down further, Wikipedia is more popular among the well-educated. Some 50% of those with at least a college degree consult the site, compared with 22% of those with a high school diploma. Pew also looked at demographics: 44% of Americans ages 18-29 use Wikipedia to look for information, while just 29% of users age 50 and up.

The Pew Report also includes fresh data from Hitwise that reveals just how popular Wikipedia is and how Google and search engines factor in.

Posted at 04:24 PM in Citizen Journalism, Research, Search, Wikis | Permalink

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