The NBA continues to chart new waters when it comes to its use of new media. Rather than aligning with iTunes or Google Video, which it did last year, the league is making all playoff games available for purchase and download right off their Web site. Individual games are $2.99, series cost $12.99 and the entire 2007 playoff package, which runs into June, sells for $79.99. Windows XP or higher is required.
It's refreshing to see content providers go direct to users with their video sales. However, the downside is I don't believe that you can't watch these videos on a TV (correct me if I am wrong). Still, it's a big deal that the NBA decided not to align with one of the big video stores and instead is going it alone.
