Firsr there was PayPerPost. Now there's Sniperoo's PayPerWidget - a marketplace that pairs widget publishers and bloggers. However, the semantics are where the similarities end.
PayPerWidget does sound awfully similar to PayPerPost. Bloggers get paid to feature widgets on their blog. However, unlike PayPerPost, I don't have a problem with this just yet. It's no different really than bloggers running an interactive ad tile. Still, it's unclear to what lengths Sniperoo requires bloggers to disclose payment or label the widget as advertising. They must do so.
Sniperoo, a widget directory, needs to be careful not only in the disclosures they require participating bloggers make but also in where the widgets are placed. The closer they are placed to the editorial content, the more there's risk to all involved. Also, I am not sure who chose the name, but ideally it would have been better to distance this program from the PayPerPost debacle.
