There's a common myth that the entire Web 2.0 movement doesn't have a big impact on B2B and their enterprise purchasing decisions. Nonsense. Workers are knee deep in these sites. According to a new survey by Clearswift, some 43% of employees access Web 2.0 sites multiple times during the work day. Think they're publishing too? Nod. Studies have shown that most blogging takes place during the day.
More stats from the survey....
* 51% spend an hour or more a week on Web 2.0 sites; 13% spend five hours or more
* 46% have discussed work-related issues
* 46% regularly access Wikipedia during work hours
* 50% believe they have a right to use work computers for personal internet access
