Survey: 43% of Employees Web 2.0 at Work
There's a common myth that the entire Web 2.0 movement doesn't have a big impact on B2B and their enterprise purchasing decisions. Nonsense. Workers are knee deep in these sites. According to a new survey by Clearswift, some 43% of employees access Web 2.0 sites multiple times during the work day. Think they're publishing too? Nod. Studies have shown that most blogging takes place during the day.
More stats from the survey....
* 51% spend an hour or more a week on Web 2.0 sites; 13% spend five hours or more
* 46% have discussed work-related issues
* 46% regularly access Wikipedia during work hours
* 50% believe they have a right to use work computers for personal internet access
Did I just see the term "web 2.0" used as a verb? :-)
Posted by: RBA | Thursday, March 29, 2007 at 05:11 PM
The ACTUAL article shows time spent on "social media" sites and doesn't mention "Web 2.0" at all. So you can certainly categorize MySpace and Facebook however you want, this is obviously what they are talking about... Or are you trying to imply that Twitter's 80,000 users have captivated the American workforce?
Posted by: Jeremy Toeman | Thursday, March 29, 2007 at 06:34 PM
I am trying to avoid using the term social media, which I dislike. All media is social.
Posted by: Steve Rubel | Thursday, March 29, 2007 at 07:47 PM
"50% believe they have a right to use work computers for personal internet access"
Try telling that to IT;-)
Posted by: Damon Billian | Saturday, March 31, 2007 at 02:01 PM
It would be cool to search for content tagged "at-work" and "Company". Sort of a underground corporate community search.
Posted by: TourPro | Monday, April 02, 2007 at 10:35 AM