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Monday, March 12, 2007

Report: New Bloggers Flatlined in 2005, Reading Climbs

According to the latest State of the News Media report, the share of the online population that tried blogging peaked back in January 2005 at 10% and has hovered since at 8%. Blog readership, on the other hand is climbing. Some 40% of the online population said they have read a blog at least once, according to data from last year. Charts follow. More here. The data comes from Pew.

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» You are part of the40% from Brett's Blog
A telling bit of news here on Steve Rubels blog about new bloggers and new blog readers. Seems as though 40% of the population has a least read a blog post in the last year, and its climbing at a staggering pace. Interestingly enough, the... [Read More]

» Shift Accelerates from The Meshverse Journal
The State of the News Media Report is out. With over 700 pages this is a lot of info to consume. However, the web site does a nice job structuring the information and providing multiple access paths. The Executive Summary is excellent plus each section... [Read More]

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Technorati shows tremendous blog growth for the very same period. With the more or less flat 8% either we assume that this growth simply came from the increasing number of "online population", or something doesn't compute ....

These stats are over 14 months old Steve. When I saw your post and reference to Pew, I was hoping there was a new study. What's your take as to where we are now?

I've seen plenty of blogs fall by the wayside, but I'm also seeing several new blogs about bicycling (my niche interest).

Job trends for bloggers seem to show the same flat period in April 2006 but an increase post that point.

http://www.indeed.com/jobtrends?q=blogger

Where there are readers, there will be writers. The latter are merely letting the former catch up.

I think the accuracy of the graph would be different depending on who you got it from. Everyones numbers are different, it's a hard thing to track.

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