The Wall Street Journal reports (subscription required) that Google has begun a test run to serve up TV commercials to cable subscribers in Concord, Calif. I had heard this rumor a few months back but could not confirm it.
Since last year Google has been guiding the placement of TV commercials that are seen by Astound Broadband subscribers. The Journal reports that when Astound's customers watch TV, some of the commercials they see have been brokered by Google. Advertisers buy commercial placements through an auction system. Much of it is being handled manually by Google salespeople, rather with automated systems, the Journal says.
Tags: Google
