Blogspot is 75% Spam

Google better tighten up its system or the entire Blogger platform will tank from a lack of trust. According to a new Microsoft Research study, Blogspot - the free platform tied to Blogger - is among the top doorway domains for spam. Some 74% of Blogspot blogs are used as splogs. The full report is here (PDF) Microsoft is an Edelman client.

Comments

[Narendra]

That is depressing. It is also a serious indictment of Blogger's "apparent" growth over the last 3 years (via Alexa). Essentially all the splogs have driven the domain into the top 20 and higher.

Google really doesn't have a huge incentive to crack down because most of the splogs simply funnel through adsense :-(

I sure hope that doesn't happen with twitter...

[Russell Page]

That may be the case, but Google is still the search king and a relevant blog is a relevant blog even if it is on blogspot.
And the study comes from Google's competitor.

The lack of trust exists in the study.

[Jim Kukral]

Are you kidding me with that report Steve? Who could read that?

Get the design team in. Just opening that pdf made my brain bleed. No way I could even read a paragraph of that data, wow.

Information is useless if it can't be transcribed.

[Chris Wetherell]

I dunno, the methodology for the report seems odd. Jason Goldman, Blogger's former product manager has responded to this assertion.

[Carlos Mantero]

I don't hope another thing of Blogspot, there are a lot of people promoting abandonblogs...

[John Ettorre]

As I've said before, as an agent of the Evil Edelman Empire, especially after the Wal-Mart disaster, you have precious little remaining credibility, but absolutely zero when it comes to any of their clients or their competitors.

[John Alexander]

Well, a study by Microsoft about Google is going to have negative results ... that's just common sense. You don't really believe an entity that exists for the sole purpose of making a profit is going to pay to say something nice about their competition??

That said, there IS a great deal of blog spam. And Blogger makes it so easy for honest and scummy people alike, that this is a bit inevitable. Maybe Google should create some quality guidelines? They love automated solutions.

But have a look at my blog, and tell me blogspot is dwindling in relevance.

[sunsss.com]

I do not understand why

but blogger is famous for locking or deleting blogs automatically even for legitimate blogs, if so why they still has problem to allow spam blogs to exist any longer period

[Matt S.]

Ouch...that's not good news for blogspot.

In fairness, having searched a lot of blogs myself for clients, I tend to see a lot more splogs on blogspot than the others, but that's purely from my experience.

However, we (at White + Partners) use blogspot to host our company's blog and like it thus far.