As I mentioned a few months ago, Edelman and Electric Sheep conducted a Second Life business plan contest. The idea here is to find and fund the most promising initiative.
Today Electric Sheep and Edelman revealed the winning plan. It's a cool startup called Market Truths. Ironically, they conduct research and analysis system to help "meatspace" companies figure out what works and what doesn't in the the virtual world.
For more on Market Truths, check out Giff Constable's blog.
