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Marketing Vox says that Lufthansa is buying ads on 100 travel blogs, all of them in the WashingtonPost.com's Sponsored Blogroll program. I continue to think this program is a winner for everyone involved - the bloggers, media and advertisers.
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Via Steve Rubel: Marketing Vox says that Lufthansa is buying ads on 100 travel blogs, all of them in the WashingtonPost.coms Sponsored Blogroll program. I continue to think this program is a winner for everyone involved - the bloggers, me... [Read More]
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Steve, you forgot an "H" - It's Lufthansa.
Posted by: Cem | Saturday, February 24, 2007 at 07:30 AM
Steve,
Thank you for continuing to cover our program. Be on the lookout for a lot more good news similar to this in the coming weeks.
Jeff
Posted by: Jeff Burkett | Sunday, February 25, 2007 at 12:58 PM
Sounds great! I am definately going to look into Lufthansa for my next trip.
Posted by: FrdMc | Sunday, February 25, 2007 at 08:03 PM
It's certainly a relatively unique approach for a major media property reaching out to bloggers.
Posted by: Josh | Tuesday, February 27, 2007 at 02:39 PM