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Wednesday, February 28, 2007

Google Provides Widget Analytics

Google is now making page view data publicly available on the uptake of widgets in its directory. However, it is only releasing statistics broadly for widgets that consumers have added to their own web pages, not the Google Personalized Homepage. The most popular widget (which Google calls gadgets) is for Google Maps. It generated 4.8M weekly page views.

In addition, Google now gives developers the ability to track both page views and interactions using Google Analytics. Hopefully Google will start to release more of this information publicly the way it does for videos that are on Google Video.

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Listed below are links to weblogs that reference Google Provides Widget Analytics:

» Fuel for the Widget Bubble from seamonkeyrodeo
Steve Rubel notes that Google is now offering stats on usage of widgets (or gadgets, as the big G prefers) that are catalogued in its directory. Its all fuel for the widgetbubble, baby! ... [Read More]

» Google Analytics adds Widget Analytics from WebMetricsGuru
My hunch - Google Analytics being used as the central place to collect information on all Googles products and services seems to be more and more true as time passes.First AdWords stats was integrated with Google Analytics, and now Google... [Read More]

» Widget Metrics and Analytics from Cost Per News
One of the most common arguments I hear from clients I consult is that widgets sound nice and neat, but they dont fit into a traditional online marketing paradigm because of their inability to be tracked. Plus, they take away from ... [Read More]

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Excellent information! Thanks!

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