Debating the Value of Page VIews
AP has a good story on the debate over whether page views are still relevant in an Ajaxy world. I was interviewed for the piece, as was Yahoo, Jakob Nielsen and others. Regulars here already know my view.
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Friday, February 09, 2007
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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Just thinking out loud... if marketers begin to disregard the page view, advertising will also begin to drop since there's no credible way to measure. But maybe its the natural evolution of the web as it begins to become more interactive (more like a conversation than a publication), it will also begin to be more like the real world and not a media. Then maybe revenue will stop being ad focused but product or service focused like the real world.
Posted by:Benjamin Koe | Saturday, February 10, 2007 at 05:07 AM
Steve,
Have you seen Compete's Attention 200? What are your thoughts on this metric?
http://blog.compete.com/2007/02/05/compete-attention-200/
Posted by:Stat Head | Saturday, February 10, 2007 at 11:54 AM
Maybe revenue will stop being ad focused but product or service focused like the real world.
Posted by:Reading Online | Sunday, February 11, 2007 at 09:30 PM
Amen brother Benjamin. I would love to see the internet move away from being ad focused to service/product focused. I'm optimistic it can happen. Though I don't think we've reached the bottom of the rabbit hole yet.
Posted by:Dawud Miracle | Monday, February 12, 2007 at 02:48 PM