Although the evidence is only anecdotal, according to Steve Safran at Lost Remote PR professionals and everyday users aren't the only one slow to adopt RSS. Broadcast journalists aren't using it either or know what RSS is.
Over the years I have found that broadcast reporters and producers tend to take their cue from what's in the newspaper on a given day. For the nationals, like clockwork they scan the web sites New York Post, USA Today, New York Times and Wall Street Journal and then create a visual version of the same stories. My recent appearance on CNBC was sparked by a story that ran in the Journal that same day. So it doesn't surprise me that they're skipping out on RSS.
Again, while there isn't any hard data to back this up, I suspect that for online, print and newspaper journalists, the situation is completely the opposite. There's much more pressure on them to avoid getting scooped. So with that they're going to make sure the scan blogs and RSS goes a long way to helping them.
