In an interview with AdAge Kevin Rose and Jay Adelson riff on digg and their successful podcast, Diggnation. What's struck me is that while digg is a novel form of media where the wisdom of crowds prevails, the latter is, well old media.
According to Kevin Rose and Jay Adelson, Diggnation gets 250,000 to 350,000 unique viewers for each week. They say viewers, but to me this means downloads since it's very difficult to track eyeballs on a mobile device. Further, the entire Revision3 network, according to the duo, does 1.5 to 2 million downloads a month.
The article also touches on the fine line Diggnation walks when it comes to the ever eroding church/state line between editorial and advertising in a world where the entrepreneur wears both hats.
Tags: digg, diggnation
