Micro Persuasion: Technorati, Edelman Work Completed

Friday, December 29, 2006

Technorati, Edelman Work Completed

Edelman and Technorati have concluded our work on global blog search. This was reported on Gigaom. and elsewhere. However, I want to clarify what Om has written.

The European sites developed in French, German and Italian are operational and being used by our teams. They will be in use through the end of January.

Work on the Asian language sites - Korean and Chinese - has ceased. In China there are access issues and Korea data quality is less than desirable because most blog platforms don't ping. That's the nature of the culture.

Therefore, Edelman and Technorati reached a decision to de-emphasize Asia and focus on Europe. The partnership was never set to renew.

Tags: Technorati, Edelman

Posted at 12:47 PM in Search, Shameless Promotion, Weblogs | Permalink

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