Micro Persuasion: Technorati, Edelman Work Completed

Friday, December 29, 2006

Technorati, Edelman Work Completed

Edelman and Technorati have concluded our work on global blog search. This was reported on Gigaom. and elsewhere. However, I want to clarify what Om has written.

The European sites developed in French, German and Italian are operational and being used by our teams. They will be in use through the end of January.

Work on the Asian language sites - Korean and Chinese - has ceased. In China there are access issues and Korea data quality is less than desirable because most blog platforms don't ping. That's the nature of the culture.

Therefore, Edelman and Technorati reached a decision to de-emphasize Asia and focus on Europe. The partnership was never set to renew.

Tags: Technorati, Edelman

Posted at 12:47 PM in Search, Shameless Promotion, Weblogs | Permalink

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Comments

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What no comments on the blogola scandal?

Posted by:JamesBruni | Friday, December 29, 2006 at 12:58 PM

btw, send me one of those Acer Ferraris. My blog jamesbruni.blogspot.com would gladly say something nice about Vista.

Posted by:JamesBruni | Friday, December 29, 2006 at 01:03 PM

Why didn't you link back to the initial announcement?

I blogged this yesterday because you completely missed the big audience my blog has in Switzerland, Italy and the Czech Republic.

Posted by:paul | Friday, December 29, 2006 at 02:03 PM

Paul, I have added it. No reason for omitting it.

Posted by:Steve Rubel | Friday, December 29, 2006 at 02:08 PM

Thanks, and Happy New Year!

Posted by:paul | Friday, December 29, 2006 at 04:56 PM

You failed to mention that the German Technorati-Edelman blog chart was incredibly bad and was laughed out of the German blogsphere. Very bad Technorati data mangled into an Excel workbook by some Edelman intern, sold as "the" German blog chart, garnished with lies, followed by backpedaling, just didn't cut it.

What is Edelman good at in the blogsphere? Fakeblogs? Nop, got caught. Buying journalists? Nop, got caught together with the fakeblogs. Blog monitoring and blog charts? Nop, just failed. Bribing bloggers? Nop, bloggers didn't keep their mouth shut.

Oh I am sure Edelman's internal business ethics courses are better than Comedy Central and are takes as serious by participants.

Posted by:Otto | Saturday, December 30, 2006 at 08:41 AM

Don't worry Otto. Edelman's days in the Blogosphere are numbered. After the New Year's lull, the mainstream media will pick apart the latest flop. Hopefully, 2007 will see a Blogosphere that is Edelman-free.

Posted by:JamesBruni | Sunday, December 31, 2006 at 08:50 AM

Happy New Year's, Steve!

As far as the anti-Edelman crowd is concerned, methinks there's a bit of this going on:

http://www.gapingvoid.com/Moveable_Type/archives/003579.html

Posted by:hugh macleod | Sunday, December 31, 2006 at 09:51 AM

Hugh,

The "gapingvoid" is between your ears.

Posted by:JamesBruni | Sunday, December 31, 2006 at 10:44 AM

One should really look into the efforts(tricks)of Edelman, on behalf of pharmaceuticals, to promote medications to the people who don't need them.

Posted by:Joe | Friday, March 16, 2007 at 09:21 PM

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