Survey Takes the Pulse of the Healthcare Blogosphere

Envision Solutions conducted a survey of several hundred healthcare bloggers earlier this year. The free report, Taking the Pulse of the Healthcare Blogosphere, is now available. Here are the key findings...

* Many bloggers are writing for altruistic or personal reasons, i.e., to share their experiences or educate others

* A number of bloggers hide their identity to protect themselves, friends, family, patients and careers

* Many respondents view their fellow bloggers’ statements with a critical eye. However, they are confident most bloggers will make it easy for them to access a range of perspectives via their blogs

* About half of those contacted by PR professionals write posts based on information they receive from them

* Respondents are split on whether running advertising compromises the integrity of healthcare bloggers. However, many are willing to invite advertisers to appear to their blogs

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Comments

[Justin]

"Many bloggers are writing for altruistic or personal reasons, i.e., to share their experiences or educate others."

This a very promising trend and could provide many people with recurring medical problems new outlets for exploration and hope. It speaks well of our society as well, that people believe that they can provide valuable content that is intended to help others. While there is a lot of junk out there, a person who is motivated to do proper due diligence can often find the medical solutions that he is seeking. He just has to sift through the trash to get there. I think this is going to increasingly empower people to take charge of their health instead of leaving it 100% in the hands of their doctor, who often does not have the time to find a proper solution. Everyone should be personally accountable for their health; outlets like this will provide more insight into alternative therapies that have worked for people, but may not be commonly known in the mainstream American medical curriculum.