Envision Solutions conducted a survey of several hundred healthcare bloggers earlier this year. The free report, Taking the Pulse of the Healthcare Blogosphere, is now available. Here are the key findings...
* Many bloggers are writing for altruistic or personal reasons, i.e., to share their experiences or educate others
* A number of bloggers hide their identity to protect themselves, friends, family, patients and careers
* Many respondents view their fellow bloggers’ statements with a critical eye. However, they are confident most bloggers will make it easy for them to access a range of perspectives via their blogs
* About half of those contacted by PR professionals write posts based on information they receive from them
* Respondents are split on whether running advertising compromises the integrity of healthcare bloggers. However, many are willing to invite advertisers to appear to their blogs
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