Reuters has a good overview article on RSS. It quotes Charlene Li and Jeff Jarvis and throws out this stat: only two percent of online consumers use RSS, according to Forrester, and more than half of that group is 40 years old or younger. The article cites that part of the challenge is the geekiness of it all.
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Friday, December 29, 2006
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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