According to a new study conducted by USC Annenberg, 43 percent of internet users who are members of online communities "feel as strongly" about their virtual community as their real world community. What's that mean for marketers? Treat communities like you're visiting someone's house. Don't redecorate if the family is happy with the tacky plastic covers on their furniture.
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Friday, December 01, 2006
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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