Micro Persuasion: Talking Widget Marketing on CNBC

Tuesday, November 21, 2006

Talking Widget Marketing on CNBC

Barring a stock market meltdown, I will be on CNBC On the Money tonight in the 7PM EST hour talking about the rising use of widgets for marketing.

Posted at 11:58 AM in Marketing, Shameless Promotion, Widgets | Permalink

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"You know widgets are the next big thing when the Wall Street Journal starts writing about widgets. Expect more of the traditional media to cover widgets over the next several months. Case in point, Steve Rubel will appear on CNBC ON The Money today at 7 [Read More]

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Your timing is great -- assuming you saw today's Wall Street Journal piece about Paramount and widget marketing ...

Posted by: Ed Harrison | Tuesday, November 21, 2006 at 01:14 PM

Its prime time on Wall Street... do you know where your Steve Rubel is?

Hope you did well. I'm tired of that Vanity Fair columnist always getting spots on the show. He's apparently their expert on anything internet/media/Hollywood.

Posted by: Joe Suh | Tuesday, November 21, 2006 at 04:50 PM

Good stuff. Can't wait to see the show.
-kp.

Posted by: keithparnell.com | Tuesday, November 21, 2006 at 06:34 PM

Om was on it too - and he thankfully had much more cam time than me! He's the widget guru. I am just a wannabe.

Posted by: Steve Rubel | Tuesday, November 21, 2006 at 08:43 PM

I think widgets are a great way to provide maximum brand exposure using only a small marketing budget. It is a great strategy for start-ups and mature tech companies alike. The ability to leverage existing networks, online communities, and blogs is very powerful.

Posted by: Aidan Henry | Tuesday, November 21, 2006 at 11:22 PM

Hope they post it on YouTube.

Posted by: Mike Abundo | Wednesday, November 22, 2006 at 06:56 AM

I missed it. Is it online somewhere?

Posted by: Frank Gruber | Wednesday, November 22, 2006 at 10:35 AM

Yeah, I'd like to see this too.

My client Podcast Ready has a widget called feedCaster for podcast listening, management and promotion that fits on any Web site, MySpace, Facebook etc. as simple code. Free download at http://www.podcastready.com/tools.php

Cool factor is that feedCaster allows for audience feedback (audio and video) making podcasting truly interactive - something that Steve Rubel questioned in the past and is related to his post today on Pew's latest research.

Posted by: Adam Zand | Wednesday, November 22, 2006 at 10:46 AM

I agree with Aidan that widgets can tap into networks and online communities. But our experience is that they work best when complementing other initiatives and campaigns. True, some widgets will take off virally and generate huge ROIs. But these will be increasingly more rare, and marketers should look at them as campaign accelerators, not stand alone elements. In the CNBC interview, Om said "all companies need a widget marketing strategy." He's as bullish as we are, and we're in the widget business!

Posted by: Shervin Pishevar | Wednesday, November 22, 2006 at 11:53 AM

Will try to post a copy.

Posted by: Steve Rubel | Wednesday, November 22, 2006 at 12:48 PM

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