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Wednesday, November 15, 2006

PR Pitches Getting Worse, Not Better

In the last few months, I have been getting deluged with press releases and pitches. Everyone who has something to say about marketing spams me without a) thinking about relevance and b) what's in it for me (who wants to serve you). This goes with the territory, but man, it is really discouraging to see the quality of pitches going down, not up.

Pete Cashmore's got an interesting solution. He's letting in totally biased submissions from company founders about why their new service or feature is so great. All submissions are clearly marked as a guest post from a founder or CEO. They also include Pete's take the end.

What do you think of this? Do you feel cheated that I am not linking to more or do you like my filter?

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Listed below are links to weblogs that reference PR Pitches Getting Worse, Not Better:

» PR Pitching from Rooster's Rail
I was just reading a blog entry by Steve Rubel about the fact that he is receiving more PR pitches (for what he does not say) and that his inbox is full of poor quality pitches. We get a few of these a week from different companies a web site or a deve... [Read More]

» PR struggles with all things new media from The New Marketing
In this post BL Ochman continues to breathe life into the Edelman/Wal-Mart debacle (judging by the number... [Read More]

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