A new study by the Pew Internet & American Life Project found that 12% of Internet users have downloaded a podcast for listening at a future point in time. This is up from the 7% surveyed earlier this year. However, they're not addicted. A scant 1% download podcasts on a typical day. In other words, they're probably not subscribing via RSS, but simply plucking them for later use. Download the fulll report (PDF).
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Wednesday, November 22, 2006
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Listed below are links to weblogs that reference Pew: 12% Have Listened to a Podcast, But Only 1% Download Daily:
» Pew: Podcasts aren't all that from TechBlog
I've written previously that I think podcasts are largely a regional phenomenon, with geeky influencers on the West and East coasts who listen to them while commuting talking them up. But most folks, I believe,are unimpressed. Backing that up is... [Read More]
» Podcast Downloading Up Over 70% in Last Six Months from Digital Podcast
Pew Internet American Life Project has released a data memo that reports that some 12% of internet users say they have downloaded a podcast so they can listen to it or
view it at a later time. This finding compares to the 7% of internet u... [Read More]
» GNC-2006-11-25 #219 from Geek News Central
I talk in depth about the consumer electronic show and the planned video and audio podcasts. I give one lucky listener $150.00 in cash and prizes. Also I discuss the YouTube group I have created. Sponsors: [Save 10% off on... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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