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A new study by the Pew Internet & American Life Project found that 12% of Internet users have downloaded a podcast for listening at a future point in time. This is up from the 7% surveyed earlier this year. However, they're not addicted. A scant 1% download podcasts on a typical day. In other words, they're probably not subscribing via RSS, but simply plucking them for later use. Download the fulll report (PDF).
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» Pew: Podcasts aren't all that from TechBlog
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» Podcast Downloading Up Over 70% in Last Six Months from Digital Podcast
Pew Internet American Life Project has released a data memo that reports that some 12% of internet users say they have downloaded a podcast so they can listen to it or
view it at a later time. This finding compares to the 7% of internet u... [Read More]
» GNC-2006-11-25 #219 from Geek News Central
I talk in depth about the consumer electronic show and the planned video and audio podcasts. I give one lucky listener $150.00 in cash and prizes. Also I discuss the YouTube group I have created. Sponsors: [Save 10% off on... [Read More]
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Good example of why flash players are so important for podcasters. People listen to the show at the page where the show is located.
Posted by: Alex Williams | Wednesday, November 22, 2006 at 11:19 AM
The only podcasts I find any good are done by people who have experience doing audio.
Posted by: Russell Page | Wednesday, November 22, 2006 at 12:32 PM
Well, it's up almost 50%. I like to see it that way.
@Russell: I don't agree with you. The ones I love are all amateurish but of good substance. To me the power of podcast is the content. I have never heard of a PR or marketing radio show (at least not in Europe), so how is a PR professional to have any audio experience.
Au contraire, professionally produced shows have always disappointed me so far. I do not want to listen to anchors, I want to listen to the professional.
Posted by: Karin | Wednesday, November 22, 2006 at 02:57 PM
When mobile audio devices are used more widely the acceptance of podcasts will increase accordingly.
Posted by: Markus Hübner | Wednesday, November 22, 2006 at 04:05 PM
I consider myself pretty internet savvy and I don't know how to subscribe to a podcast via RSS. They don't seem well enough marketed or advertised. Not to mention I don't own an iPod, although I do own and MP3 player, and sound doesn't work on my Ubuntu box. Give it time I guess.
Posted by: Irimi | Wednesday, November 22, 2006 at 05:41 PM
I have set iTunes to download close to a dozen podcasts each and every day. I especially enjoy podcasts from public radio (PRI, BBC, CBC) which contain a wealth of informative programming. The flexibility of using podcasts instead of listening to the live broadcast is great.
Posted by: Paul | Wednesday, November 22, 2006 at 08:17 PM
Wow. What a f****** advantage us one percenters have!
Posted by: Nick Nichols | Wednesday, November 22, 2006 at 08:28 PM
Well, good to know folks are possibly listening to my podcast :)
Posted by: Dustin Diaz | Friday, November 24, 2006 at 02:56 AM
This is true of most things in most people's lives.
Look at the unread books people have - nothing new under the sun here.
Woody Allen comment was that 95 % of life is just showing up.
Posted by: Max Rubin | Friday, November 24, 2006 at 02:47 PM