LoudLaunch.com Maybe PayPerPost Done Right

LoudLaunch.com is a forthcoming platform that will allow advertisers to fund the development of blogs on certain topics. At first blush it appears to be very similar to PayPerPost, which has had its share of controversy. Tom Hespos grilled them today at Ad:Tech.

While little information is available other than what's up on the site, I think that this can be a very compelling platform if - and only if - they let their bloggers maintain an independent voice. Of course, transparency is critical here too. If a service can match up advertisers with bloggers who are passionate on a subject and eager to make money for blogging, go for it. Time will tell. We need more info.

Do you agree? Does it taint these bloggers in your view if they get cash? The model at its core is similar to Weblogs Inc, except they get the advertiser is involved front. In the TV world there's a similar reputable analogy in the Family Friendly Programming Forum. It's been hailed a success for years.