BusinessWeek's Inside Innovation quarterly has a good package on Corporate America entering Second Life virtual world: main story, tips for companies, branded metaverse destinations, developers other virtual worlds worth exploring. The most important part, however, are these statistics - some of which come directly from Linden Labs. What's notable?
- Second Life citizenship grew 995% just this year.
- Commerce, a more important statistic, rose to $9M, up 287% this year
- The male/female split is close to even -57 to 43%
- Finally, more than 55% of citizens hail from outside the US.
