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Sunday, November 19, 2006

Key Second Life Statistics

BusinessWeek's Inside Innovation quarterly has a good package on Corporate America entering Second Life virtual world: main story, tips for companiesbranded metaverse destinations, developers other virtual worlds worth exploring. The most important part, however, are these statistics - some of which come directly from Linden Labs. What's notable?

  • Second Life citizenship grew 995% just this year.
  • Commerce, a more important statistic, rose to $9M, up 287% this year
  • The male/female split is close to even -57 to 43%
  • Finally, more than 55% of citizens hail from outside the US.

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