Marshall Kirkpatrick doesn't have a nickname, but if he did it should be something like Charlie Hustle because it conveys exactly what he does week in and week out. (Please forget for a moment that the real Charlie Hustle, Pete Rose, has issues with gambling! No connection here.)
If you want to understand what it takes to become a popular blogger, read Marshall's post. He was doing a fantastic job as one member of Techcrunch's "staff," but now he's on to bigger things like saving the world. His tips cover ...
- Using a startpage
- Organizing a feed reader
- Subscribing to high priority sources via SMS
Oh and if you read carefully you'll notice something. PR people are not mentioned. Coincidence? Hardly. We're being circumvented by good feed reading techniques and online sleuthing - at least in the blogosphere. The solution is to become part of it. Make it easy for bloggers by giving them compelling feeds, not just your press releases.
For a model, take a look at what Reuters Alertnet is doing with feeds. Not only can you subscribe to feeds for particular countries, but you can even create low graphic feeds, strip out news for blog-only RSS and more.
Good luck to Marshall.
