Edelman to Fund a Second Life Business

We've been largely quiet on our Second Life plans, but my colleagues in the me2revolution team at Edelman have been hard at work at a couple of innovative initiatives. We're ready to lift the curtain on these. You'll notice a common thread that runs through both programs. They add value to the community by helping residents achieve their dreams - at least as best we can!

The first initiative is in conjunction with our friends at the Electric Sheep Company. They've designed some of the most outstanding SL programs to date. Together we're launching a competition searching for the best Second Life business plan. The prize - seed funding - will be awarded next year. The competition kicks off with a special panel event this Friday on, yes, our own island. Here's a shot of it...

That's not all, however. Coming soon is The Grid Review, a video blog that will come to you in machinima format. It will cover the entrepreneurial spirit inside Second Life. Electric Sheep and Edelman will co-create this not alone but with you - video citizen journalists. Submissions are welcome. The 3PointD blog - one of the best covering SL - will also serve as a key advisor. I too may even get to contribute.

Anyway, we're really excited about these programs. No doubt it's still the first inning in the metaverse. The audiences are not giant yet. But Second Life is all about co-creation. It's about using it as an environment to interact and create greater good together. Our hope is that these programs help. As always, we're eager to hear your feedback.