Don't Pitch Your Posts

While I am on the subject of pitching, I've noticed another trend of late. PR pros are sending links out to bloggers every time a new post goes up on their corporate blog. Hitwise is notorious for this. They spam me virtually every day they blog, even though it's evident I already get their feed.

I am all for alerting relevant bloggers when launching a corporate weblog. That's a good idea. Be sure to encourage us to subscribe to the feed. But spamming bloggers daily like Hitwise does, especially when a little homework will show that I read your feed, guys, is stupid. It makes me want to unsubscribe, no matter how valuable the blog may be.