Congrats to Weird Al Yankovic. After producing parodies for decades, he finally has his biggest hit ever (yes, bigger than the ones in the '80s). Why now? He tapped into the Long Tail of marketing and used a combination of clever ways to promote his latest record online, including YouTube.
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Sunday, October 29, 2006
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» Weird Al Gets His Due Thanks to the Long Tail from Gubatron
Hi Steve Rubel !!!,Our RSS engine has fetched and linked this post to our homepage (http://www.wedoit4you.com), if the post gets enough attention this week, we'll talk about it on our next podcast (http://... [Read More]
» Weird Al: Nerdy Hit Machine from Lines from Lee
Thanks to Steve Rubel for pointing out this story about Weird Al Yankovic having his first-ever top 10 hit and top 10 album, 22 years after his Michael Jackson parody, Eat it! peaked at number 12 on the Billboard charts.
St... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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