The Day the Entire World Gets RSS

According to published reports, Microsoft tomorrow is going to push out the Internet Explorer 7 upgrade to all Windows users via a required update. Whether it hits tomorrow or later this month, as promised, the day Internet Explorer ships is a huge day for RSS. Forget YouTube and Google, this is a major story. (Microsoft is an Edelman client but I have zero knowledge about the IE launch.)

The Internet Explorer upgrade includes an integrated feed reader. Yes, for many of us this is old news. We have been reading feeds for months or even years. However, do no under estimate the impact of millions of desktops worldwide getting not only a new browser, but a magical little orange button. Not everyone will click on it, but those who are curious will and then the fun starts.

As more people around the world start reading RSS feeds, big things will happen. It will force everyone to begin to integrating feed communication initiatives in their marketing and PR programs. News and blog posts are just the beginning. Couponing and all kinds of other communiques will go into feeds, as well ads and more. That little orange button might look small, but boy is it big.