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Monday, October 16, 2006

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» Edelman, Wal-Mart, and WOMMAs Code of Ethics from PR meets the WWW
Update, Oct. 16, 2006: Richard Edelman responds: I want to acknowledge our error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error; not the clients. Let me reite... [Read More]

» Wow, the Walmarting blog has really blown up in Edelman's face from Blog Business Summit
Over the weekend the story I talked about on Thursday hit the blogosphere big time. Just a smattering of the discussions going on: Duncan Riley B.L Ochman Mark Evans WebProNews Shel Holtz The whole shebang on Techmeme Just as I... [Read More]

» Edelman takes ownership of Wal-Mart blunder from Mathew Ingram: mathewingram.com/work
At last, a response has come from both Steve Rubel of Micropersuasion and Richard Edelman, head of the firm Steve works for, on the Wal-Mart blogger dustup (for some background, see my previous posts here and here). On his blog, Steve says that he cou... [Read More]

» Edelman Owns Up to PR Fiasco. Still Many Unanswered Questions, Still A Reputation To Clean Up. from Deep Jive Interests
Edelman and Rubel have issued apologies owning up to the situation. Fine but whats next? ... [Read More]

» Edelman and Wal-Mart from H E S P O S . C O M
Steve Rubel ends radio silence with respect to the latest Wal-Mart debacle on Micropersuasion by linking to Richard Edelman's mea culpa. I'm holding off on giving my opinion on this stuff, as I should have a column coming out in... [Read More]

» Edelman, Wal-Mart, Steve Rubel: head, meet sand from Sparkplug 9 >> bizhack
[ update Oct 16 ] Edelman has finally broke the silence: Steve Rubels post; Richard Edelmans post. No word on what exactly when wrong, or why the process that Steve talks about took over a week. More later Its... [Read More]

» Blogs, splogs, flogs: Edelman the Wal-Mart fiasco from Sparkplug 9 >> bizhack
Update Oct. 16. Edelman has finally broke the silence: Steve Rubels post; Richard Edelmans post. No word on what exactly when wrong, or why the process that Steve talks about took over a week. More later If Edelman i... [Read More]

» Here's What Steve Rubel Wants To Say, But Can't from ReveNews - Jim Kukral
Steve Rubel can't say it, so I will. Steve, this was written outta respect, and I could be totally off, but maybe I'm not? No answer required, or probably can be given. Want the back story? Go here. I repeat, Steve didn't write this (but probably wishe... [Read More]

» Edelman apologises from A PR Guru's Musings - Stuart Bruce
Not much more needs to be said. Richard Edelman apologises for the mistake. Steve Rubel explains it takes time for processes to work. More or less what I said earlier today. At least one PR blogger recognised the value of [Read More]

» Edelman screws up with duplicitous Wal-Mart blog, but it's okay? from The Intuitive Life Business Blog
I've been watching the furor around the rather interesting Walmarting Across America blog with great curiosity as it's unfolded. The blog's been running for quite a while now (though all the historical posts have been pulled down, interestingly. In a b... [Read More]

» Edelman goes public on Wal-mart from Simon Wakeman
Several days on from the original debate around Wal-marting across America Richard Edelman and Steve Rubel have posted about Edelmans involvement. ... [Read More]

» Edelman Takes Ownership of Walmart Blogging Mess from Search Marketing Gurus | Search Marketing Tips, Advice, Strategies
Two thumbs up for Edelman, they are taking ownership of the Walmart blogging fiasco. This will go a long way in with reputation management on the web. Although the response time is not what the blogosphere would have liked (they let this simmer way to ... [Read More]

» Edelman: 'we failed to be completely transparent' from Corporate Engagement
Micro Persuasion: On Edelman and Wal-Mart. As many of you know, over the past few days the blog community has been actively discussing the Working Families for Wal-Mart blog. As my CEO Richard Edelman explains on his blog, our firm failed to be complet... [Read More]

» Edelman, Walmart and Deception from Psychology of Compliance & Due Diligence Law
Richard Edelman is an a bit of bind having apparently hired some bloggers to post lovely things about Walmart, while concealing their affiliation with Walmart.... [Read More]

» Edelmans Chappaquiddick? from AgencyNext
Is the headline harsh? Yes. Ted Kennedy did something to himselfall by himself. My take is Richard Edelman had something done to him. I have it on good authority that Richard Edelman is a straight shooter. Plus, folks, no one died. But the PR in... [Read More]

» I think I was too harsh on Steve about Wal-Mart from A View from the Isle
[Read More]

» Edelman acknowledgement on Wal-Mart comes up a little short from LexBlog Blog
Though Steve Rubel and Dick Edelman have responded on the Wal-Mart affair, something leaves me feeling hollow. Dick acknowledged their error in failing to be transparent about the identity of the two bloggers from the outset. He said Edelman was... [Read More]

» Edelman lives and learns from Wal-Mart from Open (finds, minds, conversations)...
So it's sorry from Richard Edelman, and it's sorry from Edelman's biggest blogger Steve Rubel about the Wal-Mart flog fandango. Having worked in consultancy for over a deacade I know the pressures and constraints around their communications on this sub... [Read More]

» A Newspaper, MySpace and a Blog Walk into a Bar from Dan Blank: Publishing, Innovation and the Web
I am having a hard time finding some good news for print and old media this Tuesday morning. Marketwatch has this uplifting headline: More misery for newspaper companies seen. (link via I Want Media) Ad sales are lack... [Read More]

» Edelman Owns Up to Fake Wal-Mart Blog from The Mike Abundo Effect
Richard Edelman and Steve Rubel are very smart guys. Their company shouldnt be doing stupid things for a stupid client. Tags:... [Read More]

» Edelman Flog, il mea culpa del Ceo from Blogs4biz
Mentre i suoi uomini erano in giro per il mondo (in teoria) a parlare di blogosfera e (in pratica) a pubblicizzare la partnership con Technorati, il Ceo Richard Edelman taceva e indagava. Raccoglieva informazioni, come egli stesso ha poi spiegato i... [Read More]

» Wal-Mart, Edelman & Blogs from FPRAblog
Yesterday, Richard Edelman and Steve Rubel posted comments on their respective blogs regarding Edelman's creation of a fake blog for Wal-Mart. I post this news not to provide commentary about the issue; a Technorati search on the topic will reveal... [Read More]

» How to Kill Blogging from AccMan
Last evening, I was contemplating a response to David Maister's provocative question: How Did You Lose Your Innocence? I'd left a holding comment and planned to offer a detailed explanation. And then today, I read about the Edelman-Wal-Mart fake blog... [Read More]

» Edelman Wal-Mart: is the apology enough? from Sparkplug 9 >> bizhack
So: Steve Rubel and Richard Edelman have both issued a mea culpa in the Wal-Mart flog saga. Is it enough? For a number of reasons, no. Not even close. Dave Taylor certainly doesnt think so. He blogs on Business Blog Consulting and The Intuitive ... [Read More]

» Edelman: We Were On To You A Year Ago! from NoingNoing
The blogosphere is buzzing with the story of how PR firm Edelman created Walmarting Across America. The blog led readers into believing it was written by a couple who were travelling across America in an RV, who just happened to park in Walmart carpar... [Read More]

» Hazards of Ghostwriting Blogs from Mordechai (Morty) Schiller
I took part in a friendly slugfest with Debbie Weil and others on IAOCblog about ghostwriting blogs for CEO's. Debbie was gently against. I was (and still am) for letting CEO's who can't write get hired help (like me, for instance). But frankly, ...... [Read More]

» Edelman/Wal-Mart: Bear seen using the public toilets? from The New Marketing
Nah, of course not. We all know where bears go... and Monday we finally got confirmation it was indeed... [Read More]

» The Wal-Mart blogging boo-boo; Edelman responds from CT Biz Blogs
After almost a week of uproar in the blogosphere, CEO Richard Edelman and Steve Rubel posted brief entries on their blogs about the fiasco with the Wal-Marting Across America blog a few days ago. Answering other bloggers such as Duncan Riley, who poste... [Read More]

» Richard Edelman from Mordechai (Morty) Schiller
I think this whole "scandal" over the Wal-Mart blog has gone way too far. Blogs are not holy writ, for heaven's sake! Transparency is a quality that makes a blog more human than corporate-speak. But it's not a crime to dramatize... [Read More]

» Walmart Flogging Top Bloggers from PardonMyFrench
Well the fall out continues from the paid Walmart blog I originally wrote about in a post called What's Your Blogging Storey. The post was really mostly about figuring out the point of view of the author of your content, [Read More]

» Edelman/Wal-Mart Fiasco--The Changing Face of Public Relations from Convergence Culture Consortium (C3@MIT)
Considering our focus on grassroots marketing, empowering brand advocacy, and the like, it's probably a surprise you've not seen anything yet here about the Edelman/Wal-Mart scandal. David Edery alerted me to this a while back, and I've been following ... [Read More]

» Transparent is the promise from Rajesh @ Blogworks : blogs & social media in India; public relations; brands & marketing!
Many of us have been tracking this, but if you haven't yet heard about the Walmart 'fake blog' controversy that both Walmart and Edelman found themselves embroiled in recently, go here (Excerpt: ...a blog ostensibly authored by a couple traveling... [Read More]

» Marketing & Online Communities: Update Speakers & Topics from Online Community Report
Following closely on the heels of the Online Community Summit, The Marketing & Online Communities conference is less than a month away. The Marketing & Online Communities conference is intended to be an in-depth discussion on the current issues and op [Read More]

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