Making Your Viral Video Long Tail Friendly

Viral videos are new black. Everyone wants to add a video to their marketing mix that spreads around the world. I don't blame them. When viral vids work, they do a nice job of conveying the message in an entertaining way.

The unfortunate reality is that for every Terry Tate, there are many more videos that don't come close to becoming instant hits. There's too much supply and simply not enough demand. Fortune calls it an epidemic. If you're going to go the viral video route, you want to work with a partner that has a track record (yes, we at Edelman have had a string of successes). Content is king and so is experience.

That said, don't forget that the Long Tail is your friend. Just like dusty titles at a video store, viral videos  often take on new life in the Tail if they are easily found. Don't underestimate the value of the residual view.

Videographer Kevin Nalty has put together a bunch of nice tips for making your video more friendly to search engines. Read them and take note.