Micro Persuasion: Lurkers Outnumber Contributors 9 to 1

Tuesday, October 10, 2006

Lurkers Outnumber Contributors 9 to 1

Jakob Nielsen has a great article up today. He postulates that in most online communities, 90% are lurkers, 9% of users contribute a little and 1% of users account for almost all the action.

I echoed this exact thought when I spoke to AdWeek today. Yes, 70% of the population is not reading blogs and an unknown percentage are absent from social networks, but that doesn't mean they don't lurk. And many more end up on these sites through searches. Heck, my own father even ran into my blog when he searched for Burger King's NFL ad.

Posted at 07:18 PM in Community, Search, Social Networking, Weblogs | Permalink

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