As I mentioned in a prior post, Technorati has integrated RSS feeds throughout the system. I can't underscore how invaluable this is. It's making me smarter about the topics I care about. Here's a bunch of tips that you might find helpful. (Technorati is an Edelman partner.)
Track When a Blogger Discusses a Particular Subject
Let's say you read a blog like Boing Boing that covers a diversity of topics, but you only really care when they talk about Google. You can use Technorati to set up a feed to bring you only these posts. First, find Boing Boing in the blog directory. Next enter a term in the search box. The search will turn up this page of results. There will be a link to the feed on the right side of the page.
Drill Down Deep Into Your Favorite Blogs
Technorati has a great feature called Favorites. Basically, it's a way to roll-up the blogs you care about the most. The neat thing is that once you set this up you can build some nice feeds.
For starters, you can get an RSS feed for all posts from your favorites. Here's a feed for mine. I stick this feed on my various start pages - like Live.com.
Second, similar to my first tip, you can set up search feeds within your favorites or anyone else's for that matter. Here's a search within my favorites for links to Apple.com. It generates this feed. Here's another from David Sifry's favorites.
Track Memes That Others Don't Follow
Tailrank, Techmeme and the like are terrific but as I mentioned earlier this week, they're somewhat exclusionary. Technorati has dozens of memetrackers that drill down into subjects these other sites don't cover. For example, these include basketball, food and health. Everyone one of these has a feed. Here's the RSS feed for the health memetracker.
Bucket Your Influencers Into Different Feeds
Technorati has the capability to limit a search to blogs that have attained a certain level of authority. There are four levels: any authority (covering all blogs), a little authority (covering blogs with just a few links and up), some authority (tens of links) and a lot of authority (hundreds). Once you set up a smart search you can subscribe to that feed. So for example, if I want to track Wikipedia - which I do - I can limit my search to blogs with some authority and subscribe to that feed. (Also, in related news, Technorati made a slight design change to search pages to break down results by time.)
Tags: Technorati
