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Sunday, October 22, 2006

Floyd Landis Leverages Web 2.0 in Pleading His PR Case

Floyd Landis, the American cyclist who placed first in this year's disputed Tour de France, is taking his PR and legal case to the blogosphere with what the Wikipedia Signpost calls the "Wikipedia defense."

Landis hasn't set up an actual wiki, but he is making all of the evidence in his case available on his weblog through the Ajaxy box.net file sharing site (username and password are PublicAccess). No one can edit the files directly, but the move is very creative.

A more interesting approach might have been to release the documents under a Creative Commons License and let the wisdom of crowds weigh in on how to improve them (should they so desire).

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