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Monday, October 02, 2006

Duh, Of Course Consumers Skip Blogs When Big News Breaks

According to a survey by Lexis Nexis consumers skip blogs, podcasts and other emerging media when big news breaks and instead turn to traditional outlets. In other breaking news today, water was declared a liquid and grass green. What a bogus survey. To me this screams "We don't get the Long Tail."

Blogs aren't about big breaking news stories. They're about news in thousands of niches that are too small for the big boys to cover. When will people get it? Surveys like this are just silly. Big media and micro media are complementary, not competitive. Gee Willikers.

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» Bad News For Newspapers = Bad News For All Of Us – Especially In Healthcare from HealthCareVox
Today, Erick Sass of Media Daily News reported on more bad news for the newspaper industry. In his article he takes a look at the findings of two reports from Merrill Lynch and Deutsche Bank. Sass says: Print advertising is... [Read More]

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