Duh, Of Course Consumers Skip Blogs When Big News Breaks

According to a survey by Lexis Nexis consumers skip blogs, podcasts and other emerging media when big news breaks and instead turn to traditional outlets. In other breaking news today, water was declared a liquid and grass green. What a bogus survey. To me this screams "We don't get the Long Tail."

Blogs aren't about big breaking news stories. They're about news in thousands of niches that are too small for the big boys to cover. When will people get it? Surveys like this are just silly. Big media and micro media are complementary, not competitive. Gee Willikers.